Head of Trade Marketing - Frames Division - Korea

EssilorLuxottica essilorluxottica.com Open · verified Sep 18, 2026

Seoul Director Trade Marketing

Leadership Trade Marketing role at EssilorLuxottica. Seoul.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead and develop the marketing team while steering its direction toward commercial goals and global brand priorities
Build portfolio plans across sports, premium, luxury, and mainstream brands using market and consumer insight
Localize global campaigns and assets, then keep every Korean touchpoint aligned with brand standards
Run trade programs, in-store materials, and fixtures across channels from planning through upkeep
Use sales and performance data to refine assortments while controlling marketing budgets and approvals

What you bring

You hold a bachelor’s degree in marketing, business management, or a related discipline
You bring at least ten years of marketing experience, preferably in wholesale, departmental retail, travel retail, or multinational settings
You speak Korean at native level and English fluently, with a strong grasp of Korean consumers
You work confidently in Excel and the wider Microsoft Office suite
You can lead stakeholders through a fast-moving, matrixed organization

Who this fits

This role suits a senior marketer who can lead a team, shape brand strategy, and execute trade programs across a diverse portfolio. It is based in Seoul and requires native-level Korean plus fluent English. You’ll work with regional and global stakeholders in a matrixed environment.

From the employer

Widen Your Horizons. Join the Next Chapter of Your Career

At EssilorLuxottica, we are committed to empowering our people to grow and succeed. This is your opportunity to take your career to the next level, embrace new challenges, and continue making a difference.

We work for a brighter future, thinking today about the world of tomorrow.

Don’t miss the chance to shape your #FutureInSight with us!

Key Responsibilities

1. Leadership & Team Management

•Lead, inspire, and manage a team of [#] marketing professionals. •Drive the strategic direction of the marketing function, ensuring alignment with commercial goals and global brand objectives.

2. Brand Portfolio Strategy & Planning

•Develop a deep understanding of EssilorLuxottica’s diverse brand portfolio across segments like sports, premium, luxury, and mainstream categories (brands included: Ray-Ban, Oakley, Prada, Miu Miu, Burberry, Oliver Peoples, Coach, Emporio Armani etc). •Define a long-term strategic marketing plans with global and regional stakeholders •Utilize the analyze market trends and consumer insights data and to reflect them in the marketing plans for potential business growth.

3. Brand Activation & Localization

•Adapt and execute global brand assets in collaboration with regional Brand Business teams. •Oversee end-to-end implementation of brand campaigns, ensuring market relevance and brand consistency. •Maintain alignment with global brand guidelines across all local touchpoints.

4. Trade Marketing Execution

•Lead the planning and execution of trade marketing initiatives that support business objectives. •Manage in-store permanent and seasonal tools and promotional materials across all channel of trade •Oversee installation and maintenance of generic/branded fixtures across all channels.

5. Product Operations Management

•Analyze performance data and collaborate with sales teams to optimize product mix and enhance assortments. •Monitor key performing assortment / skus to ensure brand key assortment are aligned and present at POS

6. Budget & Compliance Oversight

•Manage total marketing Opex and Capex budgets and all marketing-related expenditures •Ensure strict compliance with internal procurement policies, vendor management, and approval interim workflows.

7. Team Development & Coaching

•Foster a team with high-performance culture through mentoring, feedback, and professional development. •Provide guidance and support team members so as to build a strong, performing and solid team with good skills for supporting business and personal growth.

Qualifications & Skills

•Bachelor’s degree in Marketing, Business Management, or a related field •Minimum 10 years of marketing experience, preferably within wholesale, departmental, travel retail and a multinational organization •Strong leadership and strategic planning capabilities •Native-level Korean and fluent English proficiency •Deep understanding of the Korean consumer landscape •Advanced Microsoft Office skills, especially Excel •Excellent stakeholder management and communication skills •Ability to navigate and lead in a fast-paced, matrixed environment

Preferred Experience

•Industry background in Fashion, FMCG, Sports, or Travel Retail •Experience working with athletes, influencers, or celebrities •Strong connections and knowledge of the Korean market and media landscape

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.