Growth Marketing Operations Manager
Mid-level Growth Marketing role at Perkbox. London · no salary stated · we estimate £56,250–£68,750.
Perkbox has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll build and maintain HubSpot automations from lead capture through sales handoff, using documented, scalable logic
- You’ll own the marketing side of the HubSpot-Salesforce connection and keep routing and records consistent with RevOps
- You’ll manage tracking, forms, lead capture, and GA4 checks so campaign events and conversion goals work correctly
- You’ll shape demand generation audiences, channels, messaging, lead scoring, and nurture journeys in HubSpot
- You’ll report on pipeline and channel results, investigate funnel issues, and coordinate agencies, vendors, requests, and spend
What you bring
- You have experience spanning marketing operations and demand generation, from planning through hands-on delivery
- You can create, audit, and maintain advanced HubSpot workflows, lifecycle programs, and lead scoring models
- You understand Salesforce CRM and can take ownership of its marketing integration with HubSpot
- You use funnel and attribution data to identify causes and turn findings into practical recommendations
- You can manage agencies and several workstreams while setting clear expectations with stakeholders
Who this fits
You’ll suit work that combines marketing systems, data quality, funnel analysis, and commercial performance, with substantial autonomy and hands-on execution. The role is based in London with hybrid working and includes accountability for an external demand generation agency.
From the employer
📍London│Hybrid
Does this sound like you?
You're the kind of person who finds genuine satisfaction in making a system work exactly as it should, and then making it better. You think in funnels, speak fluent HubSpot, and have a healthy obsession with attribution, data quality, and conversion rates that don't make you squint in disbelief. You're equally comfortable pulling together a board-ready pipeline report and getting into the weeds of a broken workflow, and you know the difference between being busy and actually moving the needle.
You operate with a high degree of autonomy, take ownership seriously, and have the confidence to tell a stakeholder "that's not a priority right now" without it being a whole thing.
What you’ll be doing (in a nutshell):
In our Marketing team, you'll sit right at the intersection of data, systems, and commercial performance. You'll own the marketing operations function end to end, including direct accountability for demand generation outcomes delivered through an external agency. The Director of Growth Marketing sets the direction; you make it happen.
Day-to-day you can expect to:
Design, build, and maintain HubSpot automations across the full funnel, from lead capture through to sales handoff, keeping logic clean, documented, and scalable
Own the HubSpot-Salesforce integration on the marketing side, partnering with RevOps to keep hand-offs tight and data consistent
Manage UTM tracking, form strategy, lead capture, and GA4 analytics, making sure tags, events, and conversion goals are firing correctly
Define audience segments, channel mix, and messaging priorities for demand generation campaigns, and set targets that consistently drive qualified pipeline
Own lead scoring and nurture from first touch to sales-ready, building and optimising models and sequences directly in HubSpot
Review and sign off agency campaign plans, monitoring MQLs, pipeline contribution, and cost per lead in real time, and acting quickly when performance falls short
Build weekly, monthly, and quarterly performance reports for leadership covering pipeline contribution, channel ROI, and MQL-to-SQL conversion
Diagnose funnel friction: when conversion rates drop or pipeline slows, trace root causes across HubSpot data, campaign performance, lead routing, and system behaviour
Manage multiple concurrent workstreams, triage inbound requests, own vendor relationships, and track spend against the marketing budget
To be successful, you'll have:
Proven experience across marketing operations and demand generation, moving comfortably between strategic decisions and hands-on execution
Strong HubSpot capability: you build, audit, and maintain complex workflows, lifecycle programmes, and lead scoring models with clean, documented logic
Solid working knowledge of Salesforce CRM and the ability to own the marketing side of the HubSpot-Salesforce integration
An analytical, diagnosis-led mindset: you work through funnel data and attribution to find root causes and translate them into clear recommendations
Experience managing agency relationships, holding partners accountable to reporting standards, data quality, and pipeline targets
Strong project management skills, with the ability to run multiple workstreams simultaneously and set realistic expectations with stakeholders
Bonus points if you bring:
Experience with ABM programmes and campaign personalisation in HubSpot
A genuine curiosity about AI and emerging martech, with experience leading tool adoption across a team
A track record of building marketing processes and documentation that actually enable self-serve
Why Perkbox?
Perkbox is the employee experience platform built to care for, connect with, and celebrate employees in all areas of life.
With more than 20 years of experience across public, private, SME and corporate sectors, we support nearly 4 million employees across 7,500 organisations in the UK and Australia. From the NHS to leading private sector businesses, our platform brings together benefits, wellbeing, and recognition in one place people actually use.
From access to expert mental health services to help with the cost of everyday essentials, our range of benefits and wellbeing tools meets people where they are, at work and beyond.
We're redefining what employee benefits can be. And we're just getting started.
The Interview Process
Our interview process involves 4 main stages:
Application
Short call with a member of the TA team
30-minute video call with Hiring Manager and one other team member
Final Interview and task with two members of the team
Our average process takes around 2-3 weeks, but we will always work around your availability. You will have the chance to speak to our recruitment team at various points during your process. If you have any specific questions ahead of this, please contact us on talent@perkbox.com
We’re committed to being an inclusive employer and creating a fair workplace for all. We encourage applications from candidates across all backgrounds, circumstances, ages, disabilities, ethnicities, religions or beliefs, gender identities, or sexual orientations
We're happy to offer reasonable adjustments during our hiring process. Just let us know, and we'll make it work for you. Your comfort and success matter to us!
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