Content (Product) Marketing Manager

Perforce perforce.com Open · verified Sep 18, 2026

Remote Austin Full-time Manager General Marketing

Mid-level General Marketing role at Perforce. Remote, United States · full-time · $90,800–$96,144 base.

SalaryStated by Perforce

$90,800 – $96,144

Base salary for this role, in USD per year, as published in the posting.

This role, from PerforceOur estimate for the market: $70,000–$117,500

In line with the market median of $85,000 for mid-level general marketing roles in Austin, compared against the Austin market.

Worked out from 15 postings that stated pay, median $85,000. Last updated Sep 18, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape content plans around business goals, launches, customer journeys, and revenue growth
You'll run editorial calendars and use audience research, competitor insights, and analytics to find opportunities
You'll create and refine blogs, case studies, solution briefs, landing pages, and thought leadership
You'll turn technical ideas into audience-specific stories and help teams produce demos and tutorials
You'll measure content results, refresh strong assets, and improve distribution and production workflows

What you bring

You'll bring a bachelor's degree in marketing, communications, journalism, business, or a related field
You'll have at least four years of B2B content marketing experience, preferably in enterprise software or technology
You'll know content strategy, SEO basics, demand generation, customer journeys, and marketing analytics
You'll translate technical subjects for varied audiences and coordinate effectively with subject matter experts
You'll independently manage competing projects and stakeholders in a fast-moving setting

Who this fits

This suits an independent individual contributor who balances creative storytelling with measurement and sound judgment. You'll work across product marketing, product management, and technical subject matter experts while supporting audiences such as developers, technical artists, and engineering leaders. The role is remote in Austin, United States, and expects responsible use of approved AI tools.

From the employer

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun. We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness. At Perforce, you’ll work with and learn from some of the best and brightest in business. Before you know it, you’ll be in the middle of a rewarding career at a company headed in one direction: upward.   With a global footprint spanning more than 80 countries and including over 75% of the Fortune 100, Perforce Software, Inc. is trusted by the world’s leading brands to deliver solutions for the toughest challenges. The best run DevOps teams in the world choose Perforce. 

Position Summary

Perforce is seeking a strategic and results-oriented Content (product) Marketing Manager to drive software products content strategy, thought leadership, and product storytelling for the Digital Creation product portfolio (which includes Perforce P4 and Perforce IPLM).

This role will report to the Sr. Director of Product Marketing and is responsible for creating and executing a comprehensive content strategy that drives awareness, improves engagement, and generates pipeline growth, among technical and business audiences. The ideal candidate is a masterful coordinator that combines exceptional storytelling skills with a data-driven approach to content performance.

As an individual contributor, you will collaborate closely with product marketing, product management, and subject matter experts to translate complex technical concepts into clear and compelling content that resonates with developers, technical artists, engineering leaders, and enterprise decision makers.

About the Team

The Digital Creation marketing team is focused on helping innovative organizations build, manage, and scale the world's most sophisticated digital creation pipelines. Our team partners across marketing, product, sales, and customer-facing organizations to communicate the value of P4 and related solutions to customers across game development, media and entertainment, automotive, simulation, and other technology-driven industries.

We are passionate about helping technical teams of all sizes work more efficiently while enabling organizations to manage complex assets, workflows, and development environments at scale.

Responsibilities

Content Strategy & Planning:

Develop and execute a comprehensive content marketing strategy aligned to business objectives, product launches, customer journeys, and revenue goals.
Utilize SEO and AEO best practices to ensure brands are prominent in organic search and LLM results for our target audiences.
Build and manage editorial calendars that efficiently support brand awareness, thought leadership, and pipeline generation initiatives.
Identify content gaps, audience needs, and market opportunities through customer insights, competitive research, and performance analytics.
Partner with marketing leadership to support messaging frameworks, campaign themes, and integrated go-to-market initiatives.

Performance & Optimization:

Measure, analyze, and report on content performance using established marketing metrics. This role will provide a data-centric mindset to content requests, efficiently refresh and repurpose top performing content into new formats and distributing across the customer journey.
Optimize content strategies based on audience behavior, engagement, pipeline contribution, and revenue impact.
Conduct ongoing content audits and recommend process improvements to increase content effectiveness and operational efficiency.

Content Creation & Storytelling:

Collaborate with product marketing and subject matter experts to create high-quality content including:

Blogs
Technical thought leadership articles
Case studies
Customer stories
Solution briefs
Landing page copy
E-books and White papers

Reports:

Translate complex technical concepts into clear, engaging, audience-specific narratives. You will guide our design team and subject matter experts in the development of engaging video demos and tutorials tailored to developers, engineering leaders, technical artists, DevOps practitioners, production teams, and executive stakeholders.
Create industry-focused content that reinforces market leadership and brand credibility, ensuring quality and consistency across channels and campaigns.

AI and Marketing Innovation:

Leverage approved AI tools to improve content development, research, analysis, and productivity while maintaining editorial quality and accuracy.
Apply critical thinking and human review to all AI-assisted outputs.
Continuously evaluate emerging content marketing technologies and best practices.

AI Fluency:

Level 2: Skilled Prompter (Advanced Foundation / Early Proficient) -

Required Qualifications

Experience:

Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
4+ years of B2B content marketing experience, preferably within enterprise software, developer tools, DevOps, infrastructure software, SaaS, or technology industries.
Proven success developing content programs that support both brand awareness and revenue growth.
Experience partnering with product marketing, demand generation, and sales organizations.

Skills & Expertise:

Experience translating technical subject matter into accessible and compelling content.
Strong storytelling and content development capabilities. You should have experience working with multiple stakeholders, including technical subject matter experts, to efficiently produce content that ranks and engages in a variety of formats.
Strong understanding of content marketing strategy, SEO fundamentals, demand generation, and customer journey mapping.
Proficiency with analytics tools and SEO platforms (we regularly measure content performance with Google Analytics, Google Search Console, and BrightEdge) .
Strong project management and stakeholder management skills (we use Hive as our project management software).
Ability to independently manage multiple projects and priorities in a fast-paced environment.

Preferred Qualifications:

Experience marketing developer-focused products or technical enterprise software.
Experience managing and growing thought leadership programs.
Experience managing social media and developing internal advocacy programs.

Success Profile:

The successful candidate will:

Operate as a strategic contributor with a high degree of independence.
Influence cross-functional teams through expertise and collaboration.
Drive measurable business outcomes through content strategy and execution.
Balance creativity with analytical rigor.
Demonstrate strong judgment, adaptability, and ownership.
Serve as a trusted advisor to marketing and business stakeholders.

Additionally, this position is eligible for benefits including, but not limited to, medical, dental, vision, retirement benefits, life insurance, wellness programs, total time off, and other employee perks that may be offered by Perforce from time to time. The actual offer will depend on a number of factors including, but not limited to, a candidate’s education, skills, qualifications, depth of experience and other relevant business considerations. Perforce reserves the right to amend or modify employee perks and benefits at any time.

All employees are expected to demonstrate AI fluency appropriate to their role and level, including responsible use of AI tools, sound judgment, and adherence to company AI governance and security policy standards.

Come work with us! Our team members are valued for their contributions, introduced to new opportunities, and rewarded well. Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company. If you are passionate about the technology that impacts our day-to-day lives and want to work with talented and dedicated people across the globe, apply today! www.perforce.com Please click here for: EOE & Belonging Statements | Perforce Software