Media and Digital Marketing Lead

Perfetti Van Melle perfettivanmelle.com Open · verified Sep 16, 2026

İstanbul Senior Digital Marketing

Senior Digital Marketing role at Perfetti Van Melle. İstanbul.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll plan and improve online and offline campaigns with media agencies
You'll align brand teams around consistent messaging across the consumer journey
You'll set campaign KPIs and use analytics and cross-brand learning to improve results
You'll turn performance data into recommendations and oversee website, social, blog, and video adaptations
You'll manage communities, audience data, budgets, media investments, and digital tests

What you bring

You have at least five years in media management or digital marketing, within FMCG or an agency
You know digital advertising, analytics such as Google Analytics, SEO, and SEA
A bachelor's degree in business or marketing is preferred
You communicate effectively in English and bring strong analytical and consultative skills
You turn business needs into practical solutions, take initiative, and stay focused on results

Who this fits

This role suits a senior marketer who can combine media planning, digital performance, brand communication, and agency coordination. You'll work in İstanbul, Türkiye, within the Marketing Department and report to the Marketing Director. The position calls for a pragmatic, action-oriented, entrepreneurial approach with close attention to detail.

From the employer

About the job

Perfetti Van Melle is one of the world's largest manufacturers and distributors of confectionery and chewing gum. We create imaginative products and brands that are enjoyed in over 150 countries and includes brands such as Vivident, Mentos, Big Babol, and Chupa Chups operating in the Food / Fast Consumption sector.

We are now looking for “Media and Digital Marketing Lead” to work within Marketing Department. We are looking for a candidate will be reporting Marketing Director. Details of the role are as follows:

Main Responsibilities

Plan, execute, and optimize offline and online marketing campaigns in coordination with media agencies
Ensure consistent and impactful communication across the full consumer journey in partnership with brand teams
Define, monitor, and optimize campaign KPIs using data-driven insights and cross-brand learnings
Analyze and report offline and online performance, turning data into actionable insights using appropriate tools
Coordinate and manage asset adaptations (websites, social media, blogs, videos)
Manage community management processes and external agencies, ensuring quality and efficiency
Collect, manage, and utilize consumer data for remarketing and audience targeting strategies
Test and implement new digital initiatives and stay up to date with industry trends
Ensure best-in-class website setup, tracking, and data collection infrastructure
Monitor and manage offline and online budgets and media investments, supporting overall media operations

The ideal candidate is expected to have the following qualifications:

Minimum 5 years in media management / digital marketing within FMCG industry or agencies
Bachelor’s Degree in business and marketing specialty preferred
Knowledge and experience in Digital advertising, Analytics (such as Google Analytics), SEO & SEA
Knowledge of brand building, advertising and communication development and strategies
Effective interpersonal communication and consultative skills, both verbal and written
Good command in English
Pragmatic, positive and action-oriented attitude, ability to translate business needs into solutions
Ability to shift gears where necessary and demonstrate initiative in solving problems
Strong results focus
Strong analytical skills with attention to details
Entrepreneurial and business driven mind-set

WE OFFER

At Perfetti Van Melle we have a core value of Care for Our People and we are proud to offer benefit programs that support our team members goals and well-being. Join the Sweet Life by applying today!