Marketing & E-commerce Manager

At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.

We are seeking a Marketing & E-Commerce Manager to join one of our portfolio brands. This brand in our portfolio is a beloved and well-known baby goods company with strong brand recognition across the US & Europe.

This role will support the day-to-day execution of marketing campaigns, product launches, and website merchandising initiatives. You will work closely with the Marketing Manager and cross-functional teams to ensure marketing assets, campaigns, and merchandising updates are executed smoothly across digital channels. The position is full-time in London.

What makes this an exciting opportunity?

• Opportunity to join a well-funded startup with top-tier investors
• Work with a highly experienced and entrepreneurial team
• The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
• Gain hands-on experience across e-commerce, creative production, and digital marketing
• Exposure to product launches, marketing campaigns, and brand storytelling
• Competitive compensation package

What You'll Do

• Coordinate the design, creation of static and short-form video ads for social media and paid marketing channels, and develop variations of high-performing creative concepts.
• Lead the execution of marketing campaigns, product launches, and promotional events across digital channels including website, email, SMS, and social media.
• Manage website merchandising updates for launches, campaigns, and promotions, helping maintain product pages, collections, and marketing placements.
• Help coordinate and organize marketing assets and creative production including photography, video, and campaign materials.
• Support influencer collaborations and affiliate initiatives, including outreach, partnerships, and ambassador programs.
• Assist with community engagement initiatives and help monitor competitor marketing and merchandising activity.

Who You Are

• 3+ years of experience in marketing or e-commerce, or a highly motivated graduate or early-career candidate who is eager to learn.
• Fluent English speaker
• Passionate about social media, digital marketing, and brand storytelling
• You understand what kind of marketing resonates with our core customer: millennial and Gen Z parents
• You have a strong eye for visual aesthetics and brand presentation
• You enjoy creating content and experimenting with creative ideas
• Highly organized and comfortable managing multiple tasks simultaneously
• Tech-literate and comfortable learning new tools and platforms quickly
• You take initiative and are proactive in solving problems
• You thrive in a fast-paced, entrepreneurial environment

Bonus:

• Experience with Shopify, Figma, or video editing tools
• Experience creating content for social media platforms such as Instagram, TikTok, or Snapchat
• Familiarity with digital marketing or e-commerce brands
• You are our target customer yourself (a millennial or Gen Z parent). Not a requirement though 🙂

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