Senior Marketing Manager
At a glance
Senior General Marketing role at PCCW. Kowloon Bay.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Guide digital products from research and requirements through launch, then use performance data to improve them
- Turn business needs into product specifications, user stories and use cases for digital initiatives
- Run the official fan club, including membership benefits, retention work and online or in-person fan events
- Use AI for tailored fan journeys, content, campaign testing and automated community support
- Build digital marketing plans across social, content, SEO, paid media and CRM, then track growth and engagement
What you bring
- A relevant degree in business, marketing, digital media, communications or information systems
- At least five years in digital marketing, product management or digital project work
- Hands-on experience launching or growing digital products or platforms
- Practical use of AI tools, with the ability to assess, test and scale solutions responsibly
- Experience building communities, engaging fans and delivering events
Who this fits
This senior role suits someone who can bridge digital product work, marketing and fan community operations, using data and AI in execution. Experience in entertainment, media or consumer fields is preferred, while artiste or fan-community experience is an advantage. The role is based in Kowloon Bay, Hong Kong.
From the employer
Your New Role:
We are looking for a dynamic and results-driven Senior Marketing Manager to support the development and growth of our digital product strategy and fan engagement ecosystem for the artiste group. You will play a key role in managing digital platforms, executing fan engagement initiatives, and building a vibrant fan community through online and offline experiences.
You will collaborate closely with cross-functional stakeholders (Marketing, Artiste Management, Production) to deliver digital initiatives, enhance fan experiences, and contribute to business growth.
Digital Product & Platform
- Support the end-to-end management of digital products and platforms, including market research, competitive analysis, roadmap execution, requirements gathering, launch coordination, and post-launch optimization
- Execute digital marketing and product initiatives aligned with the company’s vision, artiste branding, and revenue objectives
- Translate business needs into detailed product requirements, user stories, and technical specifications
- Contribute to product strategy documents, including use cases, business cases, and performance analysis
- Drive data-informed improvements by analyzing user behavior, market trends, and performance metrics
- Leverage AI tools to accelerate product research, generate user journey maps, prioritize roadmap features
Fan Community & Engagement
- Manage the day-to-day operations and growth of the official fan club, including membership programs, benefits, and retention activities
- Conceptualize, plan, and execute fan engagement initiatives such as online campaigns, virtual events, and offline fan meets
- Strengthen emotional connections between the artiste group and fans through creative community experiences across digital and offline channels
- Design and oversee AI-driven content generation, hyper-personalized fan journeys, predictive campaign optimization, and AI agent workflows for social listening, creative testing, and automated fan support
Digital Marketing & Growth
- Execute integrated digital marketing strategies (social media, content, SEO, paid media, CRM, etc.) to drive fan acquisition, engagement, and conversion. Using AI-powered analytics platforms to uncover insights, predict trends, and refine strategies
- Collaborate with the marketing team to support product launches with effective go-to-market and communications plans
- Track and report on key KPIs such as user growth, engagement rates, retention, revenue per user, and campaign performance; recommend optimizations
What makes you succeed:
- Bachelor’s or Master’s degree in Business Administration, Marketing, Digital Media, Communications, Information Systems, or related discipline
- At least 5 years of relevant experience in digital marketing, product management, or digital projects
- Hands-on experience in launching or scaling digital products/platforms, preferably in entertainment, media, or consumer industries (experience in artiste/fan community management is a strong advantage)
- Solid experience in community building, fan engagement, and event execution
- Good understanding of digital marketing channels, analytics tools (Google Analytics, Meta Business Suite, etc.), CRM systems, and current digital trends
- Hands-on experience using AI tools (e.g., generative AI for content, AI analytics platforms, AI agents for community/social management, predictive modeling) and the ability to evaluate, pilot, and scale AI solutions responsibly
- Strong project management, collaboration, and communication skills
- Creative mindset combined with business acumen and a data-driven approach
- Familiarity with agile methodologies, web/mobile technologies, and software development processes is preferred
- Knowledge of software development processes, web/mobile technologies, and agile methodologies is highly preferred
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