Senior Marketing Manager

PCCW pccw.com Open · verified Sep 18, 2026

HK, HK, HK Senior General Marketing

Senior General Marketing role at PCCW. HK, HK, HK.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build integrated campaigns for broadband and related services, linking marketing work to business and revenue goals
Run CRM and lifecycle retention programs to strengthen engagement and customer loyalty
Coordinate internal teams and outside partners on logistics, pricing, sales materials, and communications from idea through launch
Apply generative AI and data to shape initiatives, improve campaign results, and increase operational efficiency
Track market, competitor, and industry changes, then provide timely analysis and recommendations

What you bring

A degree in marketing, communications, business administration, or a related field
At least ten years of relevant product or service marketing experience, ideally in telecommunications and consumer goods
Practical generative AI knowledge and the ability to use it in everyday workflows
Strong business judgment with analytical and problem-solving ability
A proactive, self-motivated communicator who performs under pressure and works effectively across functions

Who this fits

This Hong Kong role suits a senior marketer who can collaborate with internal teams, external partners, and stakeholders at different levels. You should be comfortable in a fast-paced environment and able to use AI and data in your daily work. Candidates with less experience may be considered for the Marketing Manager position.

From the employer

Your role:

Formulate and implement integrated marketing strategies and campaigns for broadband and related services to achieve business objectives and revenue targets.
Plan and execute CRM and lifecycle retention campaigns to improve user engagement and customer loyalty.
Collaborate with cross-functional teams and external partners to ensure seamless delivery of marketing initiatives, including operational logistics, pricing strategies, sales collateral, and communication tools from concept to implementation.
Deploy and leverage AI tools and data-driven approaches to formulate marketing initiatives, optimize campaign performance and improve operational efficiency.
Monitor market trends, competitor activities, and industry developments; provide timely analysis and actionable recommendations.

To succeed in this role:

Degree holder in Marketing, Communications, Business Administration, or related disciplines.
Minimum 10 years of relevant experience in product or service marketing, preferably within the telecommunications and consumer goods sector.
Practical knowledge of generative AI with the ability to integrate them into daily workflows to optimize efficiency.
Strong business acumen with excellent analytical and problem-solving skills.
Self-motivated, proactive, and able to work under pressure in a fast-paced environment.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and with stakeholders at all levels.
Candidates with less working experience will be considered for the Marketing Manager role.