Assistant Marketing Manager

PCCW pccw.com Open · verified Sep 24, 2026

Hong Kong, HK, HK Manager General Marketing

At a glance

Mid-level General Marketing role at PCCW. Hong Kong, HK, HK.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityManager

LocationHong Kong, HK, HK

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Create social posts, captions, carousels, stories, and short videos within brand and platform rules
Write customer-friendly copy for social channels, eDMs, landing pages, in-app messages, and daily updates
Plan and maintain publishing calendars so communications are reviewed and released on time
Prepare CRM campaigns by selecting content, drafting and proofreading copy, and managing workflows
Review social, email, and digital metrics, then report which formats and topics perform best

What you bring

A bachelor’s degree in marketing, communications, business, multimedia, design, or a related subject
Four to six years in content marketing, social media, copywriting, digital communications, or a similar role
Fluent spoken and written Chinese and English, with strong communication skills
Ability to simplify complex product information into clear, engaging customer content
You can work independently, stay organized, and manage competing priorities in a changing environment

Who this fits

This role suits a hands-on content marketer who enjoys social publishing, newsletters, digital copy, and short-form visual content. You should be comfortable using approved AI tools while checking accuracy, tone, and brand alignment. The position is based in Hong Kong and supports health, wellness, and insurance communications.

From the employer

We are looking for a creative, hands-on content marketer to support our digital and social-media communications. You will curate, write and create engaging content that helps customers understand and connect with health, wellness and insurance offerings.This is primarily a content-creation role, with a focus on social-media posts, newsletters and day-to-day digital communications. You will support the Manager and team in turning product and content priorities into clear, relevant and customer-friendly communications.

About Us

At HKT, we are transforming the healthtech landscape by making health and wellness services more accessible. Our ecosystem brings together digital health, wellness, insurance-related and subscription services to support customers throughout their health journey.

Responsibilities

Social Media Content Creation: Produce highly engaging social media posts, captions, carousels, stories, and short-form videos across key channels while adhering strictly to brand guidelines and platform best practices.
Content Curation: Source and curate timely, relevant health, wellness, lifestyle, and product-related content to fuel social media and digital communication channels.
Content Calendar Management: Assist to plan, maintain, and execute social media and communication calendars to ensure all content is prepared, reviewed, and published on schedule.
Copywriting: Write clear, engaging, and customer-friendly copy for social posts, eDMs, website landing pages, in-app messages, and daily communications.
CRM Communications: Support the preparation and scheduling of eDMs, and CRM campaigns—including content selection, copywriting, proofreading, and workflow management.
Visual & Video Content: Create or adapt simple, on-brand visual assets and short-form video content; draft clear creative briefs and prepare materials when collaborating with internal design teams or external partners.
AI-Enabled Content Creation: Proactively leverage approved AI tools for brainstorming, research, draft variations, and workflow automation, while strictly ensuring factual accuracy, tone, and brand compliance.
Modern Content Optimisation: Apply basic SEO principles to web copy and actively explore emerging GEO (Generative Engine Optimization) trends to adapt content for next-generation AI search behaviors.
Content Performance Tracking: Track and analyze basic social, email, and digital content metrics to compile performance reports, extracting insights on top-performing formats and topics.
Stakeholder & Relationship Management: Collaborate closely with cross-functional teams, business units, agencies, vendors, and external partners to ensure campaigns are executed efficiently and delivered on schedule.
Ad Hoc Support: Assist with additional duties and tasks assigned by management as needed.

Requirements

Education: Bachelor’s degree in Marketing, Communications, Business, Multimedia, Design, or a related discipline.
Experience: 4–6 years of experience in content marketing, social media, copywriting, digital communications, or a related role.
Industry Knowledge: Familiarity with the insurance, healthcare, and wellness industry is an advantage, providing valuable context for marketing initiatives.
Language: Fluent in both Chinese and English, with strong written and verbal communication skills.
AI Adaptable: Strong interest in AI tools, with a willingness to learn new AI skills to enhance marketing efforts and workflows.
CRM Tools: Familiarity with In-base comms platform (i.e. ACS, Radical) is an advantage.
Content Tools: Proficiency in social publishing, analytics, or content-management tools is an advantage
Design Tools: Familiarity with Canva, Adobe Illustrator, Photoshop, Premiere Pro, CapCut, or other visual and video-editing tools is an advantage.
Digital Skills: Basic understanding of SEO is an advantage; interest in GEO (Generative Engine Optimization) and emerging AI-search behaviours is welcome.
Customer-Centric Mindset: Detail-oriented and passionate about delivering exceptional customer experiences in a fast-paced, ever-evolving market. Able to turn complex product information into simple and engaging customer-facing content.
Work Independently: Proven ability to work independently, stay organized, and manage multiple priorities effectively in a dynamic environment.

If you enjoy telling stories, creating digital content and using creativity and technology to engage customers, we would like to hear from you.