Marketing Coordinator

Pavago Open · verified Sep 10, 2026

Remote Costa Rica Mid-level General Marketing

Mid-level General Marketing role at Pavago. Remote, Costa Rica.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Keep Salesforce records clean, segmented, and campaign-ready by fixing duplicate or incomplete entries
Build and verify targeted prospect lists with ZoomInfo or comparable tools
Set up email campaigns, coordinate assets, and support automation, tracking, and reporting
Maintain dashboards covering campaign results, lead data, database health, and marketing activity
Document workflows, review website content, and research competitors to improve marketing operations

What you bring

Hands-on Salesforce experience across data management, segmentation, and reporting
Experience with Pardot / Account Engagement, HubSpot, or comparable automation platforms
Background using ZoomInfo or a similar prospecting platform
Strong Excel or Google Sheets skills and careful CRM database maintenance
Organized, process-focused working style with strong written English for remote CST work

Who this fits

This role suits a highly organized, process-driven marketer who likes keeping CRM data, prospect lists, campaigns, and workflows accurate. You’ll work remotely from Costa Rica during U.S. Central Time business hours and collaborate directly with senior marketing leadership. Experience supporting U.S.-based companies, basic SEO, CMS work, Canva, or marketing content would be useful additions.

From the employer

Marketing Coordinator – Salesforce, CRM, Marketing Operations & Lead Generation | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Central Time (CST)

About the Role

At Pavago, one of our clients is hiring a Marketing Coordinator to support CRM management, lead generation, campaign execution, and day-to-day marketing operations.

This is a hands-on, process-driven role for someone who is highly organized, comfortable working with Salesforce and marketing data, and knows how to keep campaigns, prospect lists, and marketing systems accurate and running smoothly.

You’ll work directly with senior marketing leadership and play an important role in building scalable, reliable marketing operations.

What You’ll Own

Salesforce CRM & Data Management

Maintain clean and accurate data in Salesforce
Manage CRM hygiene, segmentation, and database organization
Audit records and resolve duplicate, incomplete, or inaccurate data
Ensure marketing data is campaign-ready and properly structured

Lead Generation & Prospect List Building

Build targeted prospect lists using ZoomInfo and similar tools
Research and organize prospect and company data
Audit lists for accuracy and relevance
Prepare segmented audiences for marketing and outreach campaigns

Marketing Campaign Execution

Build and execute compliant mass email campaigns
Support campaign setup, tracking, and reporting
Assist with email drafts, templates, and publishing
Coordinate campaign assets and light creative work using Canva
Support marketing automation through Pardot / Account Engagement, HubSpot, or similar platforms

Reporting & Marketing Analytics

Maintain campaign tracking frameworks and dashboards
Track:

Campaign performance
Lead data
Database health
Marketing activity

Provide organized reporting and visibility to marketing leadership

SEO & Website Support

Conduct basic website and content audits
Support SEO-focused website updates
Assist with content improvements and publishing
Help maintain accurate and optimized website content

Marketing Processes & SOPs

Document marketing workflows and SOPs
Standardize recurring processes
Identify operational gaps and inefficiencies
Recommend improvements that make marketing execution more scalable

Competitive & Market Research

Maintain competitor tracking databases
Conduct basic market and competitor research
Organize findings to support marketing decisions

Requirements

Hands-on experience with Salesforce, including data management, segmentation, and reporting
Experience with marketing automation platforms such as:

Pardot / Salesforce Account Engagement
HubSpot
Similar marketing automation tools

Experience with ZoomInfo or similar prospecting platforms
Strong Excel / Google Sheets skills
Experience maintaining CRM hygiene and marketing databases
Strong attention to detail and data accuracy
Highly organized and process-driven
Ability to follow, improve, and document structured workflows
Strong written English communication
Comfortable working remotely during CST business hours

Nice to Have

Experience supporting U.S.-based companies
Basic SEO and website optimization knowledge
Experience with CMS platforms
Marketing email or content-writing experience
Familiarity with Canva or similar design tools

Tools & Tech

What Success Looks Like

First 30 Days: Learn the systems, improve CRM cleanliness, and execute recurring tasks reliably.

By 60–90 Days: Own routine marketing operations, improve workflows, and provide stronger campaign and reporting visibility.

By 6 Months: Become a dependable operational backbone for marketing, with clean systems, documented processes, and proactive execution.

Interview Process

Initial Screening Call
Spark Hire Video Interview
Recruiter Interview
Client Interview
Offer & Onboarding

Apply Now

If you’re a Marketing Coordinator with experience in Salesforce, CRM management, marketing automation, ZoomInfo, and campaign operations, we’d love to hear from you.

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