Social Media Specialist - Au

Pattern pattern.com Open · verified Sep 18, 2026

Hybrid Pune Full-time Mid-level Social Media

Mid-level Social Media role at Pattern. Pune · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run and improve paid social campaigns across Facebook Ads Manager, Pinterest and TikTok
Track budgets, KPIs and campaign results, then report findings and suggest performance improvements
Monitor client channels and respond to comments, messages and inquiries professionally
Schedule relevant social content and coordinate accurate, timely campaign delivery with the social team

What you bring

You have total experience of two to five years, including hands-on paid social and paid search work
You have managed paid social campaigns and community management, preferably for an ecommerce agency
You can use Meta, TikTok, Pinterest and Reddit ad managers, plus scheduling and analytics tools
You have experience with Google Suite, Google Analytics, Looker Studio and Zendesk
You hold a university degree in marketing, communications or social media

Who this fits

This role suits a proactive, detail-focused communicator who can manage work independently while contributing to a collaborative team. You should be comfortable with changing priorities and a fast-paced environment. The position is based in Pune with a hybrid setup.

From the employer

In this role, the Social Media Assistant will work with the wider social team to provide their subject matter expertise in paid social and assist in community management across our client’s social channels. The Social Media Assistant will execute tasks to the highest standard and manage the execution of manual day-to-day tasks for clients. They are a proactive self-starter who gets the job done with exceptional attention to detail, communication and planning skills. The ideal candidate will have experience working in performance marketing and executing paid social campaigns across different platforms and also has past experience in community management. They must be a self-starter with exceptional time management skills, be an excellent communicator and thrive in a fast-paced environment. We’re seeking a reliable team player with the ability to work autonomously when needed and they must have a keen eye for detail.

Responsibilities

Paid Social Responsibilities: ● Execution and optimisation of paid social media activity across platforms such as Facebook Ads Manager, Pinterest and TikTok. ● Budget and KPI/results tracking. ● Ensure deadlines and task delivery are met with exceptional standards. ● Monitoring campaign performance and looking for opportunities to scale and improve performance. ● Reporting on campaign performance and making recommendations on how to improve. ● Work closely with Pattern’sSocialteam to ensure campaigns are executed to the highest standard with no errors Community Management responsibilities: ● Monitor client social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube, Google Maps etc) for conversations related to our brand, products, and industry trends. ● Respondpromptly to comments, messages, and inquiries in a professional and friendly manner. ● Cultivate and nurture relationships with our online community to build trust and loyalty. ● Assist with scheduling social media content that resonates with our audience.

Skills and qualifications

Total experience of 2-5 years with a Minimum of 2-3 years experience in a hands-on Paid social & Paid search, preferably within an agency based on Ecommerce ● Marketing, Communications and/or Social Media University graduate ● Proficient in various social media ad managers including META, TikTok, Pinterest, Reddit ● Atleast 2-4 years experience in a paid social or performance marketing role and experience in community management. ● Experience executing and managing paid social campaigns. ● Experience with third-party social media scheduling and analytical tools. ● Proven experience in social media management and/or community management. ● Excellent written and verbal communication skills. ● Strong understanding of social media platforms and their respective audiences. ● Ability to work independently and as part of a team in a fast-paced environment. ● Knowledge of social media analytics tools is a plus. ● Experience with Google Suite & Google Analytics, and data interpretation. ● Experience with Looker Studio and Zendesk.

Desired Traits & Competencies

Attention to detail – doesnotletimportant details slip through the cracks or derail a project ● Analytical skills – able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights. ● Efficiency – able to produce significant output with minimal wasted effort ● Proactivity – acts without being told whatto do and brings new ideas to the company ● Intelligence – learns quickly and demonstrates an ability to quickly and proficiently understand and absorb new information ● Flexibility/adaptability – adjust quickly to changing priorities and conditions and copes effectively with complexity and change ● Enthusiasm – Exhibits passion and excitement over work and has a can-do attitude ● Communication – Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communication, including email. ● Teamwork – reaches outto all peers and cooperates with supervisors to establish an overall collaborative working relationship ● Organisation & planning – plans, organises, schedules and budgets in an efficient, productive manner. Focuses on key priorities.