Senior PR Specialist
At a glance
Senior Public Relations role at PalmPay. Nigeria · full-time.
Pay not stated Public Relations salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape stories about products, partnerships, customer impact and corporate initiatives for media and other audiences
- Turn complex business or technical topics into clear stories, and prepare executive articles, speeches and briefing materials
- Build journalist relationships and find suitable outlets, industry discussions and speaking opportunities
- Spot timely media angles by tracking industry news, cultural shifts, consumer conversations and competitor activity
- Monitor coverage and reputation risks, support crisis materials, and report on reach, sentiment and campaign results
What you bring
- A degree in public relations, communications, journalism, marketing or another related field
- At least three years in PR, corporate communications, media, journalism or a related area
- You have developed PR campaigns and won media coverage, with a strong grasp of Nigeria’s media environment
Who this fits
This role suits a proactive, commercially aware PR professional who can find newsworthy stories and write for varied audiences. You’ll support senior executives and work across PR campaigns, media relations and reputation management. The role is based in Nigeria.
From the employer
We are looking for a Senior PR Specialist to support the development and execution of strategic public relations, media relations, thought leadership, and reputation-building initiatives.
The ideal candidate is a strong storyteller who can identify compelling narratives across the business and turn them into clear, engaging communications for the media, customers, stakeholders, and the wider public.
You should have a strong understanding of the Nigerian media landscape, fintech and business trends, with the ability to proactively identify opportunities that strengthen brand visibility, credibility, and reputation.
Key Responsibilities
PR & Storytelling
- Develop compelling PR narratives and story angles around products, partnerships, initiatives, customer impact, CSR, and corporate reputation.
- Identify newsworthy stories and translate complex business or technical information into engaging content.
- Support communications plans for key campaigns and business initiatives.
- Ensure PR narratives align with the company's brand positioning and reputation objectives.
Media Relations & Thought Leadership
- Support thought leadership opportunities for senior executives and subject matter experts.
- Draft and edit opinion articles, speeches, talking points, LinkedIn content, panel notes, and executive briefing materials.
- Identify relevant media platforms, industry conversations, and speaking opportunities.
- Build and maintain strong relationships with journalists and media organisations.
Trend & Opportunity Identification
- Monitor industry developments, cultural trends, consumer conversations, competitor activity, and breaking news.
- Proactively identify PR opportunities that increase brand relevance and visibility.
- Recommend timely story angles and media interventions.
- Identify emerging reputational risks and communications opportunities.
Campaign Execution & Reporting
- Support PR campaigns, product announcements, corporate communications, and reputation-building initiatives.
- Collaborate with internal teams to maximise PR opportunities across the business.
- Track media coverage, reach, sentiment, share of voice, and campaign impact.
- Prepare weekly, monthly, and campaign-specific PR reports with actionable recommendations.
Reputation Management
- Monitor media, social platforms, and industry conversations for potential reputational risks.
- Support the development of holding statements, FAQs, media responses, and crisis communication materials.
- Support the management of misinformation, negative coverage, and sensitive media enquiries.
- Maintain accuracy, consistency, and discipline across external communications.
Requirements
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Minimum 3 years of relevant experience in PR, Corporate Communications, Media, Journalism, or a related field.
- Demonstrated experience developing PR campaigns and securing media coverage.
- Strong understanding of the Nigerian media and communications landscape.
- Existing relationships with journalists and media organisations are highly desirable.
- Experience in fintech, technology, financial services, telecommunications, or another fast-paced consumer industry is an advantage.
- Experience supporting senior executives or thought leadership programmes is desirable.
Key Skills
- Excellent written and verbal communication.
- Strong storytelling and content development.
- Creative thinking and opportunity identification.
- Strong media relations and stakeholder management.
- Strategic thinking and attention to detail.
- Strong research, analytical, and reporting skills.
- Ability to manage multiple projects and deadlines.
- High level of professionalism, discretion, and sound judgement.
Who We Are Looking For
We want someone who is curious, commercially aware, proactive, and naturally tuned into media, culture, business, and the fintech ecosystem.
You should not simply wait for briefs. You should be able to spot stories, understand what makes something newsworthy, identify opportunities, and position the brand in a way that feels relevant, credible, and impactful.
If you are a strong writer, strategic thinker, and proactive PR professional who thrives in a fast-paced environment, we would love to hear from you.
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