Digital Marketing Coordinator

Optimiza Open · verified Oct 22, 2026

On-site Amman Full-time Mid-level Digital Marketing

At a glance

Mid-level Digital Marketing role at Optimiza. Amman · full-time.

Pay not stated Digital Marketing salary

RoleDigital Marketing

SeniorityMid-level

LocationAmman

WorkplaceOn-site

EmploymentFull-time

PostedOct 22, 2026 · today

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Run campaigns on Google Ads, LinkedIn and other digital channels to generate leads
Improve English and Arabic web pages through SEO, keyword research and landing-page updates
Monitor paid campaign spend, targeting and conversions, then use performance data to refine campaigns
Build lead-generation activity across social media, email and newsletters to support the sales pipeline
Track digital KPIs, including qualified leads, conversion rates and cost per lead, and share results

What you bring

A bachelor's degree in digital marketing, marketing or a related field
Hands-on digital marketing experience of up to two years
Experience running digital campaigns and reporting on their results

Who this fits

This mid-level, full-time role is based on-site in Amman. It suits someone early in their digital marketing career who can support campaign delivery and performance tracking. B2B experience, especially in IT, software, technology or professional services, is preferred.

From the employer

Job Overview

We are looking for a motivated and detail-oriented Digital Marketing Coordinator to support the planning, execution, and monitoring of digital marketing activities. The role involves managing digital content, coordinating online campaigns, tracking performance, and supporting marketing initiatives across various digital platforms.

Responsibilities:

Coordinate and execute digital marketing campaigns across Google Ads, LinkedIn, and other relevant digital channels to support lead generation and business growth.
Implement SEO activities to improve Optimiza’s website visibility, organic traffic, keyword rankings, and search performance across English and Arabic pages.
Assist in managing and optimizing paid advertising campaigns, including keyword research, audience targeting, budget monitoring, conversion tracking, and performance optimization.
Monitor website performance using Google Analytics 4, Google Search Console, and other analytics tools, identifying opportunities for improvement and enhancing user experience.
Execute digital lead-generation campaigns for Optimiza’s software products, technology solutions, and services in alignment with established marketing objectives and target markets.
Coordinate and manage social media campaigns, particularly on LinkedIn and Instagram, to strengthen brand awareness, audience engagement, and market positioning.
Coordinate and execute email marketing campaigns, newsletters, and lead-nurturing activities to engage target audiences and support the sales pipeline.
Conduct keyword research, competitor analysis, market research, and digital performance assessments to support campaign planning and identify opportunities for improvement.
Assist in optimizing website content, landing pages, and calls to action to improve user experience, engagement, and lead conversion rates.
Track, analyze, and report on digital marketing KPIs, including website traffic, qualified leads, conversion rates, cost per lead, campaign ROI, and social media performance.
Utilize AI-powered marketing tools and emerging digital technologies to support campaign execution, content optimization, audience targeting, reporting, and marketing efficiency.
Coordinate with Sales, Product, and Marketing teams to ensure the timely execution of digital marketing activities aligned with business priorities and lead-generation objectives.
Monitor digital marketing budgets and campaign spending, maintain accurate records, and support the efficient allocation of resources.
Ensure consistency in Optimiza’s brand messaging and corporate identity across digital channels and marketing touchpoints.
Monitor digital marketing trends, search engine algorithm updates, AI-driven search developments, advertising platforms, and industry best practices, recommending relevant improvements to ongoing campaigns.

Requirements

Bachelor's degree in Digital Marketing, Digital Media, Marketing, or a related field.
0-2 years of hands-on experience in digital marketing.
Experience in B2B marketing, preferably in IT, software, technology, or professional services.
A proven track record of managing digital campaigns and reporting on results.

Benefits

Annual Bonus
Class A Health Insurance
Training & Development
Performance Bonus