Marketing Manager (B2B)
At a glance
Manager-level General Marketing role at Optime Group. Crawley · full-time · £50,000–£60,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the marketing plan around business goals and commercial targets, then lead its delivery as the sole marketer
- Build aviation-sector positioning through thought leadership, industry insight and consistent messaging
- Run LinkedIn for the company and its leaders, creating content for airport and airline decision-makers
- Create B2B campaigns for qualified enquiries, track results, and improve website search visibility and conversion
- Make sales collateral, case studies, social graphics and event materials using InDesign and Photoshop
What you bring
- You have a proven B2B marketing background, ideally working alone or in a small team
- Strong InDesign and Photoshop skills are required, backed by a portfolio
- You have grown a brand’s LinkedIn presence and can handle technical, on-page and content SEO
- You use AI tools routinely for content, design and automation, and write well with commercial judgment
Who this fits
This suits a hands-on marketer who can set direction and deliver across brand, content, design, SEO and lead generation independently. You’ll be the sole marketer, reporting to the Managing Director, and work from the Crawley office on Monday, Wednesday and Thursday, with home working Tuesday and Friday.
From the employer
About Optime
Optime is an award-winning recruitment business specialising in aviation. Since 2016, we have placed over 20,000 people across major UK airports, supporting airlines, ground handlers and airport operators with reliable, high-volume workforce solutions. We have been named in the Recruiter Hot 100 for three consecutive years (2023, 2024 and 2025).
The role
We are looking for a Marketing Manager to take ownership of Optime’s marketing and strengthen our position as a leading name in aviation recruitment.
You will be Optime’s sole marketer, reporting to the Managing Director. You will own both the strategy and its delivery, with full responsibility for how Optime is positioned in the market. This is a hands-on, broad role covering brand, content, design, SEO and lead generation, working closely with the commercial team to support the next stage of the company’s growth.
Key responsibilities
- Marketing strategy: Develop and own Optime’s marketing plan, aligned with business goals and commercial targets.
- Brand and positioning: Develop Optime’s profile as a market leader in aviation workforce solutions through thought leadership, industry insight and consistent brand messaging.
- LinkedIn and content: Manage Optime’s LinkedIn presence, including company and leadership profiles, along with other relevant channels. Produce content that engages airport and airline decision-makers.
- Lead generation: Plan and deliver B2B campaigns that generate qualified enquiries for the commercial team, and report on their performance.
- SEO and website: Manage the Optime website, improving search visibility, content and conversion.
- Design: Produce sales collateral, case studies, social media graphics, event materials and presentations using InDesign and Photoshop.
- AI and marketing tools: Use AI and other marketing technology across content, research, design and automation to improve quality and efficiency.
What success looks like in the first year
- A consistent, recognisable presence on LinkedIn, with growing engagement and following
- Measurable growth in organic traffic and inbound enquiries
- A strong library of sales collateral used by the commercial team
- A clear contribution from marketing to new client wins
About you
- Proven experience in B2B marketing, ideally as a solo marketer or within a small team
- Strong proficiency in InDesign and Photoshop, supported by a portfolio
- A track record of building a brand presence on LinkedIn
- Practical SEO experience, including technical, on-page and content optimisation
- Confident, everyday use of AI tools for content creation, design and automation
- Excellent written communication skills and a commercially minded approach
- The ability to work independently, manage priorities and produce high-quality work
Experience in aviation, recruitment or workforce solutions would be an advantage but is not essential.
What we offer
- A salary of £50,000–£60,000, depending on experience
- Hybrid working, with Monday, Wednesday and Thursday in our Crawley office and Tuesday and Friday from home
- 30 days’ annual leave, plus your birthday off
- Regular company events throughout the year, from days at the races to darts nights and golf days
- Full ownership of Optime’s marketing, with real influence on the direction of the business
How to apply
Please submit your CV and a link to your portfolio, along with a short note about a piece of marketing work you are most proud of.
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