Google Ads Manager – Multi-Market Performance (10bet)

OpenTag Open · verified Sep 10, 2026

Hybrid Sofia Full-time Manager Paid Search / PPC

Mid-level Paid Search / PPC role at OpenTag. Sofia · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own Google Ads across Search, Performance Max, Display and YouTube for multiple markets
Scale customer acquisition profitably against CPA, LTV and payback goals
Build and refine campaigns for regulated regions, adjusting for language, competition and customer behavior
Test creatives, landing pages and bidding while checking tracking, attribution and data quality
Report performance insights and align acquisition plans with CRM, SEO, Affiliate and Product teams

What you bring

Bring at least five years of hands-on Google Ads work and experience with high-budget performance accounts
Know Smart Bidding, Performance Max, conversion-value optimization and LTV-based bidding
Use GA4, tracking setups, Excel and data analysis to evaluate performance accurately
Have regulated-industry experience, preferably in iGaming or betting, plus multi-market campaign experience

Who this fits

You’ll suit an analytical paid acquisition manager who can adapt strategy across different markets and follow Google and local gambling rules. The role is based in Sofia with a hybrid setup. Experience in South Africa, Sweden, Mexico or the UK, plus collaboration with BI and data teams, fits the stated preferences.

From the employer

About the Role

We are looking for a highly analytical and performance-driven Google Ads Manager to lead paid search acquisition for 10bet across South Africa, Sweden, Mexico and the UK. This role is responsible for scaling user acquisition profitably while maintaining strict compliance

with local regulatory frameworks in each market.

The ideal candidate has deep experience in iGaming or high-value lead generation environments and understands how to manage multi-market campaigns with different regulatory, cultural and competitive dynamics.

Key Responsibilities

Own and manage Google Ads activity across Search, Performance Max, Display and YouTube.
Drive profitable customer acquisition with a strong focus on CPA, LTV and payback targets.
Build, structure and optimize campaigns across multiple regulated markets.
Localize campaign strategy based on language, competition and consumer behavior in each region.
Continuously test creatives, landing pages and bidding strategies to improve performance.
Monitor and optimize conversion tracking, attribution models and data accuracy.
Collaborate with CRM, SEO, Affiliate and Product teams to align acquisition strategy.
Ensure full compliance with Google policies and local gambling regulations.
Analyze competitor activity and identify growth opportunities within each market.
Report weekly and monthly performance insights to senior leadership.

Required Experience

5+ years of hands-on Google Ads experience.
Proven track record managing high-budget performance accounts.
Strong experience in regulated industries, ideally iGaming, betting.
Deep understanding of bidding strategies, Smart Bidding and Performance Max.
Strong analytical skills and experience working with GA4 and tracking setups.
Ability to work across multiple markets and adapt strategy accordingly.
Experience working with conversion value optimization and LTV-based bidding is a strong advantage.
Strong Excel or data analysis capability.

Preferred Qualifications

Experience working with South Africa, Sweden, Mexico or UK markets.
Understanding of gambling compliance frameworks in regulated jurisdictions.
Experience collaborating with BI and data teams to refine attribution.
Knowledge of landing page optimization and CRO principles.
Apple Search Ads experience includes campaign creation, optimization, and performance tracking.

What Success Looks Like

Consistent growth in first-time depositors within the target CPA.
Improved LTV to CAC ratio across all markets.
Scalable campaign structures that allow controlled budget expansion.
Clear documentation and ownership of the performance strategy.