Content Marketing Manager
At a glance
Manager-level Content Marketing role at Onside. Melbourne · full-time.
Pay not stated Content Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Run content from planning through final edits, setting formats and deciding when each piece is ready to go live
- Brief agencies and freelancers, then check that their work is accurate and credible for rural and agricultural readers
- Find customers and industry partners for case studies and co-branded content
- Use performance data to recommend distribution and future topics, tying content choices to pipeline
- Coordinate content work with Marketing, Product, Territory Managers and the Customer team
What you bring
- You have experience running a B2B content programme
- You can make technical subjects clear through strong writing and editing
- You have produced customer stories and case studies
- You can use performance data to improve content and connect it to pipeline
Who this fits
This role suits a structured, self-directed content marketer who can get up to speed with a new audience and judge work by the pipeline it generates. It is based in Melbourne and requires four days each week in the office. You’ll report to the VP Marketing and work across the Marketing, Product, Territory Manager and Customer teams.
From the employer
Why we’re here
Protect the world’s food supply. Build the brand, demand and presence that make Onside the obvious choice for rural and agricultural businesses.
Darwalla Group cut a disease tracing exercise from two weeks to a few hours with Onside. You’ll sit down with customers like them and turn that into the story other producers read.
About Onside
Onside is operational intelligence for agriculture. We give agribusinesses one record of every person, property and movement, so when a disease incursion hits or an audit lands, the answer takes seconds instead of weeks.
One platform covers biosecurity, health and safety, workforce, assets, environment and market access, and every check-in adds to a connected record of agriculture. We’re ranked 38th on the Deloitte Fast 50 (2025) and named to Forbes Asia’s 100 to Watch (2025). With 90,000+ properties mapped and 8M+ visits recorded across Australia, New Zealand and North America, our big goal is 1 billion visits.
Requirements
About the role
You’ll own Onside’s content pipeline, from the editorial calendar to the final edit. You’ll set the approach and formats, and decide when a piece is ready to publish. Agencies and freelancers work from your briefs, and everything we publish is accurate and credible to rural and agricultural audiences.
You’ll find the customers and industry partners behind our case studies and co-branded content. You’ll use performance data to recommend where content goes and what we make next. You’ll work with the Marketing team, our Product Manager, Territory Managers and the Customer team, and report to our VP Marketing.
You’ll bring
- Experience running a B2B content programme
- Writing and editing that makes technical topics clear
- A track record of producing customer stories and case studies
- Comfort using performance data to improve content and link it to pipeline
Who thrives here
You’re sharp and structured, and you learn a new audience fast. You judge content by the pipeline it creates, and you don’t wait to be told.
Benefits
The way we work
Four days a week in our Melbourne office - we’re office-first on purpose, because the best work happens in the room together. AI tools built into how we work. A connection and capability fund for genuine growth. Strong company rhythms, a fast growth trajectory, and a parental leave policy we’re genuinely proud of.
How we hire
We hire people who’ll grow with us. Along the way you’ll meet the team, complete a short practical task and a couple of interviews. We respect your time and we’ll tell you where you stand at every stage.
Join us to protect the world’s food supply.
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