Senior Lead Copywriter, Apparel

On Open · verified Sep 10, 2026

London Förrlibuckstrasse 190 Full-time Senior Copywriting

Senior Copywriting role at On. London · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Team up with art directors to turn briefs into campaigns across formats and channels
Present ideas clearly, grounding them in strategy, sports insight, and cultural shifts
Shape films, OOH, and integrated campaigns while protecting a high standard of craft
Guide On’s voice across sports categories and help your team produce brave, original work
Juggle several urgent campaigns, making independent creative calls in a fast-moving studio

What you bring

A strong copywriting background creating major global advertising or marketing campaigns, ideally in fashion
A portfolio covering film scripts, manifestos, OOH work, and disruptive activations
Deep knowledge of sports culture, performance storytelling, fashion, and wider cultural movements
Experience leading creative teams, handling complex stakeholders, and solving problems proactively
An understanding of digital journeys and how connected touchpoints can prompt meaningful action

Who this fits

You’ll suit this role if you are a senior conceptual storyteller who can carry an idea from strategy through production and launch. It calls for confident creative leadership, strong sports and culture fluency, and comfort working at pace across global campaigns. The position is full-time and based in London, United Kingdom.

From the employer

In short:
At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products – our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact.
We’re looking for a highly experienced storyteller to craft copy and to concept industry-leading creative across our global campaigns. As Senior Copy Lead, you’ll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across channels. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices, a strong connection to sports culture, and leadership experience.
You strive for creative excellence in every brief, and thrive in a fast-paced environment. You enter the creative process with foresight, identifying potential issues before they arise. You have a love of craft, and immerse yourself in global subcultures. You confidently navigate the creative journey from beginning to end: from strategic foundations, moving through significant conceptual development and production, and culminating in the final rollout.
The Senior Copy Lead will report to the Head of Creative in the Creative Studio.

Your Mission:
- Partner with Art Directors to concept and execute innovative campaigns across all channels, bringing big ideas to life from briefs big and small
- Confidently and articulately present creative ideas based on strategy, deep sports insights, and cultural trends
- Deliver concepts, films, OOH, and 360 campaigns with obsessive craft on ambitious timelines
- Uphold and evolve On's distinctive voice, ensuring it remains fearless, unconventional, and authentic. Lead creative across our diverse sports categories to success, fostering a sense of bravery and dedication within your team. Ensure they are motivated, inspired, and consistently delivering bold, original, and inventive concepts alongside distinctive tones of voice for campaigns and projects
- Manage multiple high-priority campaigns simultaneously, making sound creative decisions independently in a fast-paced environment
- Exemplify leadership in creative, championing the On Spirits, and actively contributing to company culture and event

Your Story:
- A dynamic, experienced copywriter as a creative championing big ideas on global ATL advertising and/or marketing campaigns (Ideally with a Fashion focus) brand side or at an agency
- A passionate storyteller with a portfolio spanning film scripts, manifestos, OOH, and disruptive activations.
- Deep understanding of sports culture, performance storytelling, and the unique dynamics of building emotionally resonant campaigns across diverse athletic categories
- Deep understanding of global digital user journeys and how to leverage touchpoints across the entire consumer journey to drive meaningful action
- Experience challenging the status quo and navigating complex stakeholder environments to deliver cultural and commercial results
- Comfortable leading high-impact initiatives that significantly influence the business and brand trajectory.
- You know how to lead and inspire within your team, identify underlying issues and root causes, and proactively seek solutions to problems
- You have a deep love for, and experience in, culture, fashion, and performance sports

Meet the Team:
Our team is responsible for bringing the brand's stories to life. Whether it's a campaign, a creative stunt, a documentary, or product shots, we make sure everything reflects On's identity and connects with our audience. Think of us as the bridge between creative ideas and the final content people see worldwide. If you’re bursting with original ideas and have the drive and experience to see them realized, this is the team for you.