Lead - Digital Copywriter

On Open · verified Sep 10, 2026

London Förrlibuckstrasse 190 Full-time Senior Copywriting

Senior Copywriting role at On. London · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll write product and brand stories for on.com, including PDPs, CRM and membership communications
You'll turn brand strategy and creative briefs into conversion-focused copy across the digital journey
You'll use customer journey insight to make online experiences clear and intuitive
You'll protect On's brand quality, challenging briefs and deadlines when needed
You'll align copy across digital touchpoints and improve formats and guidelines through testing

What you bring

At least seven years of digital copywriting in sportswear, premium fashion or luxury fashion
Deep digital writing experience across email, landing pages, push notifications, PDPs and membership
A strong grasp of UX and customer journeys, with storytelling skills across the funnel
A confident creative perspective, clear rationale and effective multidisciplinary collaboration
Ownership from brief to delivery, plus the ability to make technical product benefits feel human

Who this fits

This suits an experienced digital storyteller who can set creative standards, protect a premium brand and work constructively across teams. You'll need to be self-directed and comfortable with healthy challenge. The role is full-time and based in London.

From the employer

In short
At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products, our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping stories that leave a lasting impact. We’re looking for a highly experienced copywriter to craft stories through our ecosystem.

As a Senior Specialist, you’ll work closely with Digital, Brand and Product to deliver stories across on.com. The ideal candidate is an expert digital writer and storyteller with a deep understanding of channel best practices.

Your Mission

Elevate digital storytelling. Partner with Digital, Brand and Product to create high-converting product copy and brand stories across on.com, including PDPs, CRM and the membership program.
Turn strategy into compelling copy. Translate high-level brand strategies and creative briefs into engaging, through-the-line copy that drives conversion across the digital customer journey.
Put the user journey first. Understand how consumers engage with us online, using this insight to create intuitive, compelling digital copy.
Be a strong brand guardian. Know when to step in, challenge briefs, push back on deadlines and protect the quality and premiumness of On as a brand.
Build meaningful member experiences. Help shape and grow On’s member ecosystem through tailored messaging, exclusive drops and loyalty comms that build long-term brand affinity.
Create joined-up digital experiences. Partner closely with PMs, CRM, Digital, Marketing, E-commerce and Brand Management to ensure consistency across digital consumer touchpoints.
Evolve how we work. Continuously refine digital copy, formats and guidelines — proactively testing and learning to improve the customer experience and impact of the work.

Your Story

7+ years of digital copywriting experience within sportswear, premium or luxury fashion.
Deep digital copy expertise, with a track record in crafting copy that’s optimised for email, landing pages, push notifications, PDPs and membership.
Strong understanding of UX and the customer journey, with the ability to create clear, engaging digital storytelling across the funnel.
A strong creative point of view, with the confidence to set standards, challenge thinking and push for better work.
Clear and compelling communicator — you’re able to present ideas, articulate creative rationale and collaborate effectively across multidisciplinary teams.
Able to make the complex, compelling. Translating product innovation, technical features and performance benefits into clear, human messaging.
Self-driven and collaborative, taking ownership from brief to delivery and thriving in an environment of healthy challenge.

About the Team

On’s Brand Studio is an award-winning internal studio aiming to challenge world-leading creative agencies. At our core, we tell compelling stories and bring experiences to life. We channel the energy and global nature of the brand into our daily work and you can help us continue our fantastic run of successes. If you’re bursting with original ideas and have the drive and experience to see them realized, this is the team for you.