Lead - B2B Digital Marketing

On Open · verified Aug 21, 2026

New York Senior Digital Marketing

Senior Digital Marketing role at On. New York · no salary stated · we estimate $135,000–$165,000.

Estimated pay

On has not published a salary for this role. The figure below is our estimate, not theirs.

$135,000 – $165,000

What the middle half of senior digital marketing roles in New York paid, among postings that did state a salary.

Worked out from 5 postings that stated pay, median $142,500. Last updated Aug 4, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own North America’s B2B digital roadmap and turn strategy into plans for key accounts
Design, launch, and improve campaigns across partner channels, including retailer co-op and Syndigo
Advise Sales, Account Marketing, and key-account partners on execution and brand standards
Track account and campaign budgets while forecasting and prioritizing digital work
Use performance data to shape strategy, improve processes, and guide innovation

What you bring

At least six years in digital, channel, or B2B/wholesale marketing, ideally in sportswear
Knowledge of performance marketing, content, social media, CRM, and audience development
Ability to turn analytics into useful recommendations and present to internal and external stakeholders
Strong ownership, judgment, project leadership, and cross-functional collaboration skills

Who this fits

You’ll suit work that combines strategic planning, campaign execution, data analysis, and daily operational follow-through across internal teams and key account partners. You should be comfortable questioning existing approaches, managing varied stakeholders, and making important decisions. Travel to global hubs and key accounts may reach twenty percent.

From the employer

In short

As the Lead - B2B Digital Marketing, you will drive the digital marketing roadmap and execution for North America, serving as the strategic digital expert and primary owner of B2B digital campaign planning, deployment, and optimization. You will ensure best-in-class digital execution that drives market share and reinforces On's premium positioning across key wholesale channels.

Your Mission

Partner closely with the Digital Sr. Lead to define and own the execution of the B2B digital marketing roadmap for North America key accounts, translating the overall B2B strategic vision into clear, high-impact, digitally-focused plans.
Lead the design, deployment, and optimization of all B2B digital campaigns across key partner platforms and channels (e.g., retailer digital co-op, Syndigo integration).
Serve as the primary digital consultant and strategic partner for internal cross-functional teams (Sales, Account Marketing) and external Key Account partners, ensuring executional excellence and adherence to brand standards.
Support tracking of the digital marketing budget at the account and campaign level, including forecasting and prioritization of digital initiatives.
Drive digital innovation and process efficiency within the B2B function, staying ahead of digital trends and recommending new, data-driven approaches to grow digital market share.
Analyze complex digital performance data to generate actionable insights, continuously informing future strategy and ensuring all marketing efforts are data-led.
Collaborate with the global team to ensure North American needs are factored into the evolution of global digital tools and processes.

Your Story

You bring a minimum 6 years of progressive experience in digital marketing, channel marketing, or B2B/wholesale marketing, preferably within a sportswear brand.
Strong understanding of performance marketing, content strategy, social media, CRM, and audience development.
Experience with translating data and analytics into actionable insights.
You are comfortable presenting to both internal and external stakeholder.
A natural curiosity for culture, consumer behavior, trends and emerging platforms
Strong ability to synthesize complex information, manage multiple stakeholders, and drive projects forward with a high degree of ownership and accountability.
You are comfortable making critical decisions, challenging the status quo, and balancing strategic thinking with the day-to-day operational work required to deliver results.
You are skilled at collaborating across a range of cross-functional stakeholders and personalities.
You are willing to travel up to 20% to On’s global hubs and key accounts.

Your Team

The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact moments that connect people to our brand.

Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives — working together to build meaningful brand experiences across both On-owned and partner touchpoints.