Digital Marketing Analyst, Owned Media (Hybrid)
Mid-level Digital Marketing role at Belk. Charlotte · full-time · $58,000–$70,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build, target, schedule and launch Homepage, Email, SMS and Push campaigns
- Turn promotional and marketing priorities into channel-specific content plans and calendars
- Set up segmented and personalized journeys, including A/B tests and learning cycles
- Check content, links, offers, audiences, timing and customer experience before launch
- Coordinate teams, resolve delivery issues and balance deadlines with last-minute requests
What you bring
- Bring at least three years in CRM, lifecycle marketing, personalization or digital analytics
- Understand how Email, SMS and Push support customer strategies across owned channels
- Have experience with A/B testing, holdouts, incrementality and test-and-learn methods
- Know customer-centric design, personalization and ecosystems spanning Email, SMS, Push, website personalization and CDPs
- Have experience in retail eCommerce, consumer goods or direct-to-consumer settings
Who this fits
You’ll suit a detail-focused digital operator who can manage several campaigns, platforms and deadlines while working with varied teams. The role is based in Charlotte and requires a designated hybrid in-office schedule. You’ll support a full-time role focused on owned-channel execution, personalization and performance improvement.
From the employer
The ideal candidate is a strong digital operator who combines content strategy, attention to detail, cross-functional collaboration and executional excellence with the ability to work across multiple platforms and competing priorities. They continuously drive to enhance their channel’s performance through innovative ideas, strong partnerships, analyzing performance, and industry research.
Channel Activation & Execution
• Execute and support campaigns across Homepage, Email, SMS and Push, ensuring content is accurately built, targeted, scheduled and launched.
• Translate marketing and promotional plans into channel-specific content and execution plans.
• Support segmented and personalized experiences by activating defined audiences, content variations and customer journeys. Including AB test and learn
• Manage campaign setup and execution across multiple marketing and content management platforms.
Content Strategy & Planning
• Partner with Marketing, Creative, Merchandising and eCommerce teams to translate business priorities into effective digital content.
• Support development of channel content plans and calendars across Homepage, Email, SMS and Push.
• Recommend how content should be prioritized and adapted by channel based on customer needs, business priorities and channel best practices.
Quality Assurance & Executional Excellence
• Own detailed QA of campaigns prior to launch, including content, links, offers, audience targeting, personalization, timing and customer experience.
• Ensure consistency and accuracy across channels while accounting for channel-specific requirements.
• Troubleshoot executional issues and partner with appropriate teams to resolve them quickly.
Cross-Functional Collaboration
• Coordinate with Creative, Merchandising, eCommerce, Marketing Planning, Analytics and Technology to deliver campaigns from planning through launch. Support last-minute business needs while maintaining accuracy and prioritizing against existing commitments.
• Clearly communicate requirements, dependencies, timing and risks across teams.
• Build strong working relationships across functions to align strategies and keep work moving.
Planning & Time Management
• Manage multiple campaigns, channels and deadlines simultaneously in a fast-paced retail environment.
• Proactively identify timing or resource risks and escalate when needed.
• Balance planned campaigns with emerging business needs and changing priorities.
Required for All Jobs:
• Requires designated hybrid in-office work scheduled.
• Performs other duties as assigned.
• Complies with all policies and standards
Education & Experience:
- 3+ years of experience in CRM, lifecycle marketing, personalization, or digital analytics.
- Strong understanding of Email, SMS and Push and how customer strategies work across owned channels.
- Experience with A/B testing, holdouts, incrementality, and test-and-learn methodologies.
- Demonstrated ability to move from insight → opportunity → activation → learning → scale., or customer journey orchestration platforms
- Industry experience: Retail eCommerce, consumer goods or direct to consumer
Knowledge, Skills & Abilities:
- Proven experience with customer-centric design and personalization strategy
- Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems
- Experience using customer analytics and AI-driven capabilities to improve personalization relevance and business outcomes
- Track record of gaining collaboration and alignment across diverse, cross-functional teams
- Experience balancing promotional, loyalty, lifecycle, and personalized communications within a unified customer contact strategy
Pay Range
$58,000-$70,000
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
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