Associate Creative Director - Copy

OLIVER Agency - APAC Open · verified Aug 21, 2026

Mumbai Director Creative

Leadership Creative role at OLIVER Agency - APAC. Mumbai.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape and deliver thematic and tactical campaigns for social, ecommerce, and digital channels
Write short- and long-form copy, scripts, and content adapted for different uses
Use audience behavior and social insights to refine language, messaging, tone, and content
Turn briefs into integrated concepts with internal, client, marketing, and cross-functional teams
Set the creative tone while protecting quality, deadlines, and brand alignment

What you bring

Bring at least six years as a copywriter in top-level agencies, with strong digital experience
Show work for national and international brands, including large campaigns across India
Have hands-on television spot writing and a deep grasp of social platforms
Translate complex source material into stories that engage target audiences
Understand Gen Z and Millennials, and stay curious about AI tools and new technology

Who this fits

This role suits an ideas-led copywriter who can work independently, collaborate openly, and stay effective in a fast-changing client environment. You should be comfortable handling confidential information and contributing across video, content, editorial, marketing, PR, and product teams. The role is based in Mumbai, India.

From the employer

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Associate Creative Director - Copy

Location: Mumbai, India

About the role:

The Associate Creative Director - Copy combines campaign planning, creative strategy & copywriting. They are experts in storytelling and dramatization of subject matter. Their role is to create inspiring and exciting campaigns that go beyond the client brief, and help deliver tangible & measurable results for our client.  

What you will be doing:

Creative Thinking and Writing Skills 

To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across social, ecommerce & digital.
To understand the importance of brand & creative strategy and deliver output that is both creative and effective. 
To understand the importance of telling stories 
To ensure consistency and quality across all written content 
To write short and long form copy, scripts, etc. 
To create and repurpose content for different usages 
Someone who can think video, content, editorial - very ideas/creative person
To maintain a high awareness of relevant trending topics and news to identify content opportunities

Social Media Expertise  

Optimizing social media content (language, message, tone) on the basis of the behaviour of our target audience 
Understanding social media insights (reach, engagement etc.), and working with the analytics team to implement learnings and sharpen/better content.

Project Management 

To work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing 
To set tone and drive creativity, working closely with agency and client leads to ensure creative excellence, timeliness and integrated thinking on what’s best for the brand. 
To combine an authoritative voice and consumer education with comprehensive marketing integration. 
To provide social support and consultation to cross-functional teams across products verticals, marketing, PR etc.

What you need to be great in this role:

A minimum of 6 as a Copywriter at / across top-level agencies, with a strong digital background. 
Experience of working with international & national brands, having delivered pan-India large-scale campaigns
A thorough understanding of how content can play out across multiple mediums.
Someone who can think video, content, editorial - very ideas/creative person
Good copy hands-on experience - needs to get GenZ and Millennials     
Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences
Prior experience writing spots for television is a must. 
An in-depth understanding of social media platforms is a must. 
Confident and comfortable working in a fast-paced, changing client environment
A passionate and inspiring writer
Self-motivated, working with little supervision
Collaborative team player, open minded – nonpolitical
Discrete about all confidential and personal information
Driven, proactive, helpful, and enthusiastic team player
Passion for and inquisitive about AI and new technologies
Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 17330

Our values shape everything we do:

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.