VP, Team Head of Marketing and Business Partnership (SME)

WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Job Summary

The role is to lead our initiatives in partnership development, marketing strategy, and business growth within the SME banking segment. The ideal candidate will possess a strong background in partnership management, digital marketing, and business development, with a proven ability to drive results and foster collaborative relationships.

What you will be doing:

Marketing Strategy and Execution

• Work with GWB Marketing, Brand & Communications and relevant stakeholders to develop and execute marketing plans for the SME segment in Hong Kong.
• Translate business priorities and customer insights into targeted marketing propositions, campaigns and initiatives to support customer acquisition, engagement and business growth.
• Identify target customer segments and appropriate marketing approaches to strengthen customer reach and engagement.
• Keep abreast of market developments, competitor activities and emerging marketing trends to identify opportunities and enhance marketing effectiveness.

Digital Marketing and Customer Engagement

• Develop and execute integrated digital marketing initiatives across search, social media, online advertising and other relevant digital channels.
• Oversee SEO, SEM, paid search and social media activities to enhance digital visibility, generate leads and support customer conversion.
• Work with GWB Marketing and Brand & Communications to develop targeted digital campaigns and engaging content aligned with business and brand objectives.
• Monitor campaign and customer engagement performance and leverage data and insights to optimize marketing effectiveness and customer experience.

Website and Content Management

• Oversee the management and enhancement of EmB's website and digital content to support customer engagement and business objectives.
• Coordinate the development and maintenance of relevant, engaging and customer-focused content across digital touchpoints.
• Leverage website traffic and customer behaviour analytics to identify opportunities to improve user experience, engagement and conversion.
• Ensure content is accurate, relevant and aligned with applicable brand and communication standards.

Business Partnership

• Work closely with GCB teams and relevant internal stakeholders to leverage existing strategic partnerships and identify collaboration opportunities that support SME business and marketing objectives.
• Support the development and execution of joint initiatives with financial institutions, technology providers, industry associations, government bodies and other relevant partners.
• Coordinate joint marketing, customer engagement and other value-added initiatives with partners and internal stakeholders.
• Maintain effective working relationships with key partners and facilitate the implementation and ongoing management of agreed partnership initiatives.

Market Intelligence

• Keep abreast of SME market developments, competitor activities, customer trends and relevant regulatory developments.
• Conduct market analysis to identify opportunities that could support marketing, customer engagement and partnership initiatives.
• Provide relevant market insights and recommendations to management and business stakeholders.

Data Analysis and Performance Reporting

• Monitor and analyse marketing campaign performance using relevant data and analytics.
• Identify trends and opportunities to improve marketing effectiveness and customer engagement.
• Collaborate with product, sales and business teams to ensure marketing activities are aligned with business priorities.

Governance and Compliance

• Ensure marketing and partnership activities comply with applicable regulatory requirements, internal policies and established approval processes.
• Coordinate with Legal, Compliance, Brand & Communications and other relevant control functions on marketing materials, campaigns and partnership arrangements as appropriate.
• Maintain appropriate governance and documentation for key initiatives, approvals and deliverables.

Team Leadership and Cross-functional Collaboration

• Lead the Marketing and Business Partnership team, providing direction, coaching and support to drive effective execution.
• Work closely with GWB Marketing, Brand & Communications, GCB, Sales, Product, IT and other stakeholders to deliver marketing and partnership priorities.
• Foster collaboration, knowledge sharing and continuous improvement across the team.

What we are looking for:

• Bachelor Degree in Business Administration, Marketing, or a related field
• Minimum of 7-10 years of experience in partnership development, marketing, or business development, preferably within the banking or financial services sector
• Proven track record of successfully developing and managing strategic partnerships.
• A passion for driving business growth and enhancing the customer experience for SMEs.
• Strategic thinking and problem-solving abilities.
• Strong understanding of digital marketing strategies, including SEO, SEM, and social media marketing.
• Proficiency in digital marketing tools and analytics platforms
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Creative mindset with the ability to develop innovative marketing campaigns.
• Exceptional communication and interpersonal skills; strong negotiation and contract management skill with the ability to build relationships at all levels.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of regulatory requirements and compliance standards in the banking industry is a plus.

What we offer:

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.