Marketing Operations Manager
At a glance
Manager-level Marketing Operations role at Numeral. San Francisco · full-time · $150,000–$200,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run the marketing systems stack and its connections so contact and account records stay consistent and accurate
- Send conversion outcomes and expected deal values from the CRM to ad platforms to sharpen targeting and bidding
- Work with Growth on ad targeting, and automate spend and channel-pipeline reporting instead of tracking spend manually
- Build attribution that gives teams usable insights, then analyze funnel results and recommend campaign changes
- Own inbound forms, routing and sales handoffs while working with RevOps on Salesforce data quality and lifecycle stages
What you bring
- At least four years in marketing operations, growth operations or a related go-to-market role, with ownership of marketing systems
- Hands-on Salesforce and HubSpot experience, plus practical work inside online advertising platforms
- Experience with conversion measurement and tagging, such as Google Tag Manager or offline conversion methods
- You can analyze funnel and attribution data, turn it into operating recommendations, and explain results clearly to leaders
Who this fits
This is a founding, hands-on role for someone comfortable building the function and working independently as a team of one. The position is hybrid, with three office days each week in San Francisco or New York, or remote.
From the employer
About Numeral:
At Numeral, we're building the future of tax by bringing together AI agents, human expertise, and global compliance.
We’re the largest and fastest-growing AI-native tax solution. Today, we serve more than 3,500 global businesses, including companies like Supabase, Eight Sleep, and Graza. We’ve grown quickly across our core e-commerce and software segments, more than tripled our revenue every year, and expanded into new industries, including manufacturing, distribution, and wholesale.
Numeral has raised over $157M from Insight Partners, Salesforce Ventures, Benchmark, Mayfield, Y Combinator, and many others.
About the role:
We are looking for a strategic, systems-minded Marketing Operations Manager to lead the infrastructure, technology, and operational engine that powers our marketing organization. This founding role will build our Marketing Operations function from the ground up and help architect the backbone for the next phase of Numeral’s growth journey.
Reporting to the Head of Growth, this team member sits at the intersection of marketing strategy and technical execution, owning the marketing technology stack and ensuring every system, process, and data flow is instrumented, automated, and built to scale. In this hands-on role, you will develop strategy-aligned processes, manage marketing automation, and buy and build additional solutions – in order to deliver reliable data, trustworthy reporting, clean automation, and compliant processes across all products and the full spectrum of buyers.
If you’re a Marketing Operations leader who thrives on building and you’re looking for strategic impact, this is an opportunity you won’t find anywhere else!
What you'll do:
Own and maintain our marketing technology stack (HubSpot, Salesforce, Dreamdata, Google Tag Manager, and our ad platforms), including integrations that ensure a consistent, accurate view of every contact and account
Build the feedback loop that passes conversion signals and expected deal value from our CRM back to ad platforms (Google, Meta, Reddit, TikTok, X) to improve targeting and bidding
Partner with Growth to ensure the right targeting strategy across ad platforms
Replace manual spend tracking with automated reporting on ad spend, aggregate spend, and pipeline by channel
Create and mature attribution capabilities to deliver clear information and practical insights; your work will provide the heartbeat of our GTM intelligence
Own the architecture and performance of the inbound pipeline, including website forms, routing logic, and sales handoff workflows
Work alongside RevOps to support the Salesforce data model, lifecycle stages, and lead routing, and ensure data integrity and CRM quality
Independently analyze top-of-funnel metrics and present actionable recommendations for campaign improvements to stakeholders
What you'll bring:
4+ years of experience in marketing operations, growth operations, or a related GTM role, with demonstrated ownership of the marketing tech stack
Hands-on experience with Salesforce and HubSpot
Direct experience working within online ad platforms (e.g., Google, Meta, Reddit, TikTok, X, Trade Desk)
Experience with conversion tracking and tagging (e.g., Google Tag Manager, offline conversions, conversion APIs)
Strong analytical capability with the ability to instrument funnels, interpret attribution data, and translate findings into operational recommendations
Experience synthesizing complex operational data into clear reporting and a compelling narrative for leadership
Ability to thrive in a fast-paced, dynamic environment and manage multiple operational priorities simultaneously
Track record of operating as a team of one: disciplined documentation, systems thinking, and the judgment to prioritize high-leverage work
Nice to haves:
Experience with attribution tools (Dreamdata, HockeyStack, Bizible, etc.)
SQL or BI tools (Hex, Looker, etc.)
Experience at a company with big paid media spend (B2B or B2C)
Location:
This role is hybrid (3 days a week in our SF or NYC office) or remote
What we offer:
Competitive salary and equity - you'll share directly in the company's success
Full medical, dental, and vision coverage
Wellness perks like Headspace and the Peloton One App
401(k) to help you build long-term financial security
Relocation assistance to NYC or SF (if needed)
Lunch and snacks when you're in the office
Regular team offsites and company events as we grow
A culture built on ownership - your work matters and people will see it!
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