Paid Media Specialist
At a glance
Mid-level Paid Media role at NTT DATA. Noida.
Pay not stated Paid Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run paid campaigns across LinkedIn, Demandbase, display, retargeting, and other approved channels
- Set audiences, bids, budgets, and campaign settings while tracking pacing across regional programs
- Use LinkedIn Campaign Manager to optimize Sponsored Content, Video Ads, Lead Gen Forms, and other formats
- Activate account-based advertising in Demandbase, including target-account segmentation, retargeting, and display
- Coordinate agencies, publishers, and lead-generation vendors against setup, delivery, reporting, and agreed KPIs
What you bring
- Deep hands-on experience with LinkedIn Campaign Manager and Demandbase
- Practical B2B paid media experience spanning brand awareness and demand generation
- Ability to manage campaigns across multiple markets, regions, and business priorities
Who this fits
You’ll suit a hands-on mid-level paid media role if you can combine platform execution with commercial judgment. The work covers both brand and pipeline programs, with responsibility for multiple concurrent campaigns and external vendors. The role is based in Noida, India.
From the employer
Position Summary
The Paid Media Specialist is responsible for the execution, optimization, and reporting of paid media programs that support NTT DATA's brand awareness, account engagement, and pipeline generation objectives.
This is a hands-on role for an experienced B2B paid media practitioner with deep expertise in LinkedIn Campaign Manager and Demandbase. Working from campaign and audience strategies developed by marketing teams, the Paid Media Specialist will activate campaigns, manage budgets, optimize performance, coordinate external vendors, and provide data-driven recommendations to improve results.
The ideal candidate combines strong technical platform expertise with commercial thinking and is comfortable managing both brand-building and demand generation programs across multiple markets.
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Key Responsibilities
Paid Media Campaign Execution
• Build, launch, manage, and optimize paid media campaigns across LinkedIn, Demandbase, display, retargeting, and other approved digital channels.
• Execute media plans aligned to campaign, industry, alliance, and regional marketing priorities.
• Configure audience targeting, bidding strategies, budget allocation, and campaign settings.
• Monitor campaign pacing and delivery to ensure performance against agreed objectives.
• Manage multiple concurrent campaigns across regions and business priorities.
LinkedIn Advertising
• Serve as the team's primary LinkedIn Campaign Manager specialist.
• Execute and optimize Sponsored Content, Thought Leader Ads, Document Ads, Video Ads, Carousel Ads, and Lead Gen Forms.
• Build and manage audience segments using target account lists, job functions, seniority levels, industries, and buying group criteria.
• Apply testing and optimization techniques to improve engagement, lead quality, and campaign efficiency.
• Stay current on LinkedIn advertising capabilities, platform updates, and best practices.
Demandbase & Account-Based Advertising
• Execute account-based advertising programs through Demandbase.
• Manage audience segmentation, account targeting, retargeting, and display advertising campaigns.
• Partner with campaign teams to improve target account reach and engagement.
• Support ABM initiatives through audience activation and campaign optimization.
Brand Awareness & Lead Generation
• Execute brand campaigns focused on awareness, reach, and engagement within priority audiences.
• Support lead generation initiatives through LinkedIn Lead Gen Forms, content syndication, webinars, and digital campaigns.
• Recommend tactical improvements to increase lead quality, conversion performance, and media effectiveness.
• Balance brand-building objectives with measurable demand generation outcomes.
Vendor & Partner Management
• Coordinate with media agencies, publishers, and third-party lead generation vendors.
• Manage campaign setup, trafficking, delivery, and reporting.
• Monitor vendor performance against agreed KPIs.
• Ensure campaign execution aligns with NTT DATA standards and requirements.
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