Cardiometabolic Marketing Senior Manager
At a glance
Senior General Marketing role at Novo Nordisk. Panama city.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set portfolio marketing direction across the region, tailoring plans to each market using customer, patient, competitor and business insight
- Compare country opportunities and allocate investment across Panama, Costa Rica and another listed market
- Turn strategy into prioritized business plans with KPIs, budgets and milestones, working with Sales and other functions
- Shape omnichannel journeys for healthcare professionals, patients and other audiences, using results to improve impact
- Lead launches, portfolio lifecycle work and budget tracking while developing your team and maintaining quality and compliance
What you bring
- A completed university degree and substantial marketing expertise spanning the patient funnel and multiple channels
- At least five years managing people, with experience in consumer healthcare, FMCG or pharma
- You can assess market potential and choose where to invest across countries, with multinational and multicultural experience
- Advanced or fluent English
Who this fits
This senior role suits an experienced marketing people leader ready to guide a portfolio across multiple countries and work with commercial, medical and regional partners. The position is based in Panama. Trade marketing, cardiometabolic or GLP-1 knowledge, and prior regional familiarity are useful rather than essential.
From the employer
Cardiometabolic Marketing Department
Panama city
Your impact begins here
As Cardiometabolic Marketing Senior Manager, you will lead the marketing strategy for our cardiometabolic portfolio across Central America and the Caribbean, where markets differ in dynamics, regulation and culture. You will identify and prioritise opportunities between countries, and mobilise your team and cross-functional partners to compete harder and put consumers at the centre. Your work turns market and patient insight into growth that supports people living with serious chronic diseases.
What you’ll bring
- A completed university degree.
- Solid marketing expertise, with knowledge of the full patient funnel and experience activating different channels.
- A background in consumer healthcare/OTC, FMCG or pharma.
- At least 5 years of experience as a people manager, leading teams.
- The ability to size market opportunities and prioritise investment across countries.
- Experience in multinational environments and exposure to multicultural contexts.
- Advanced or fluent English.
- A strategic, results-driven and competitive mindset, with the ability to challenge, mobilise and inspire a team.
- Customer centricity and a clear understanding of the patient experience.
Useful, but not essential
- Experience in trade marketing.
- Knowledge of cardiometabolic health or GLP-1.
- Prior knowledge of the region.
What you’ll do
You will own the marketing direction for the portfolio and make sure every market can act on it.
- Build and lead the cardiometabolic marketing strategy, adapted to each market and grounded in customer, patient, competitor and business insight.
- Size market opportunities and decide where to invest across Panama, Costa Rica, Guatemala, Honduras, El Salvador and the Dominican Republic.
- Turn strategy into business and tactical plans with clear priorities, KPIs, budgets and milestones, aligned with Sales and cross-functional teams.
- Design omnichannel experiences for healthcare professionals, patients and other stakeholders, using data to sharpen impact and learning.
- Lead launches and lifecycle initiatives, together with forecasting and budget follow-up for the portfolio.
- Inspire and develop your team, setting high expectations, giving honest feedback and keeping quality and compliance standards firmly in place.
Who you’ll work with
You will join the Cardiometabolic Marketing team, where colleagues connect commercial strategy, medical affairs and business development to guide the Novo portfolio and strengthen competitiveness.
Your closest partners will be commercial and sales leaders across Central America and the Caribbean, alongside Medical, Market Access, Finance, Training, Trade and Omnichannel colleagues. You will also work with regional and global teams, external agencies and, where relevant, healthcare professionals and medical societies. Together you will remove barriers, make decisions faster and turn priorities into action in every market.
The role is based in Panama.
What you can expect here
You will have the scope to shape strategy across several markets and the trust to make decisions. You will grow through regional and global exposure, work with a wide range of functions, and be recognised for the results you deliver. You will lead a team that combines curiosity, collaboration and ambition to make real progress.
Start now
Your impact begins today. If you are ready to lead a strategic portfolio, apply for the Cardiometabolic Marketing Senior Manager role by November 5, 2026.
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