Director of Marketing

Novel novel.shop Open · verified Aug 21, 2026

New York, NY Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Novel. New York, NY · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own digital marketing plans that grow a varied customer portfolio and shape Novel’s brand
Manage product marketing for products and features, including positioning and messaging
Gather customer feedback to support product marketing work
Create marketing processes and tools where the company needs them

What you bring

Strong B2B marketing expertise
Hands-on HubSpot experience
A record of building successful marketing organizations
Experience collaborating with product, engineering, and design teams
A resourceful, self-starting approach in fast-growth settings

Who this fits

You’ll fit a company at an early stage in a quickly changing market, where ambitious people solve problems without a fixed playbook. Experience with smart contracts, e-commerce, or startups is helpful but not required. The listing does not state a work location or time zone.

From the employer

Novel is the no-code platform for NFT commerce backed by top angels and funds across e-commerce and web3. Novel’s first product is a Shopify plug-in that gives brands and creators the ability to create and sell NFTs within their existing store or a brand new one.

At Novel, we are driven by a vision to accelerate the mainstream adoption of NFTs by reducing the sale and purchase of them to a trivial concern. The market cap for NFTs is already over $31bn; by eliminating large technical barriers for both creators and consumers, Novel will open the floodgates for NFT adoption.

On our team, you will bring this vision to life alongside world-class engineers backed by investors deeply integrated in the e-commerce ecosystems. Joining a company at the earliest and most dynamic stage— in a market that’s equally early and quickly evolving— means you must be both ambitious and resourceful, keen to solve problems with no set playbook.

You will

Own all digital marketing strategies to develop a portfolio of diverse customers and help shape the company’s brand
Own product marketing of products and features including positioning, messaging, gathering customer feedback

Need to Have

Mastery of B2B marketing
Experience working with Hubspot
Ability to thrive in fast-paced, high-growth environments, with experience working cross-functionally with product, engineering, and design
Strong leadership skills with a history of building successful marketing orgs
A scrappy self-starter mentality with an interest in helping build processes and tools as needed

Nice to Have

Experience working with smart contracts
Experience working in e-commerce
Experience working at a startup

Perks

Comprehensive medical, vision and dental health plans
Competitive compensation and equity
Flexible vacation policy