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Communications Lead

Novel novel.shop Open · verified Oct 24, 2026
New York, NY Full-time Senior Communications

At a glance

Senior Communications role at Novel. New York, NY · full-time · no salary stated · we estimate $109,751–$172,563 across the United States.

Estimated pay

Novel has not published a salary for this role. The figure below is our estimate, not theirs.

$109,751 – $172,563
What the middle half of senior communications roles in the United States paid, among postings that did state a salary.
Worked out from 416 postings that stated pay, median $138,000. Last updated Oct 24, 2026.
RoleCommunications
SenioritySenior
LocationNew York, NY
EmploymentFull-time
PostedFeb 24, 2022 · 4y ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Shape Novel’s voice and expand its external community across social channels
  • Coordinate with PR to build a customer-facing story for Novel
  • Create an on-brand program engaging customers, founders, influencers, and DTC operators
  • Guide customers as they build their own web3 community experiences

What you bring

  • Bring a scrappy, self-starting approach and help create processes and tools when needed
  • Have experience with Twitter, Discord, and TikTok plus strong social media understanding
  • Have built a community from the ground up
  • Use strong interpersonal skills to develop lasting working relationships

Who this fits

You’ll suit an external-facing communications role at an early-stage company where priorities evolve and no fixed playbook exists. Resourcefulness, ambition, and comfort building from scratch matter here. Interest in web3 is preferred, with e-commerce and startup experience also listed as advantages.

From the employer

Novel is the no-code platform for NFT commerce backed by top angels and funds across e-commerce and web3. Novel’s first product is a Shopify plug-in that gives brands and creators the ability to create and sell NFTs within their existing store or a brand new one.

At Novel, we are driven by a vision to accelerate the mainstream adoption of NFTs by reducing the sale and purchase of them to a trivial concern. The market cap for NFTs is already over $31bn; by eliminating large technical barriers for both creators and consumers, Novel will open the floodgates for NFT adoption.

On our team, you will bring this vision to life alongside a world-class team backed by investors deeply integrated in the e-commerce ecosystems. Joining a company at the earliest and most dynamic stage— in a market that’s equally early and quickly evolving— means you must be both ambitious and resourceful, keen to solve problems with no set playbook.

In this role, you will

  • Own the Novel voice and grow Novel’s external community across social platforms

  • Work closely with Novel's PR team to drive a customer-facing storyline

  • Build out an on-brand program to bring customers, founders, influencers, and DTC operators into the fold of what Novel is building

  • As an external-facing voice of Novel, serve as a guide to customers learning to foster their own web3 community experience

Need to Have

  • A scrappy self-starter mentality with an interest in helping build processes and tools as needed

  • Experience with Twitter, Discord and Tiktok

  • An obsession with and keen understanding of social media

  • Past experience building a community from scratch

  • Exceptional interpersonal skills and ability to develop strong working relationships

Nice to Have

  • Strong interest in web3

  • Experience working in e-commerce

  • Experience working at a startup

Perks

  • Comprehensive medical, vision and dental health plans

  • Competitive compensation and equity

  • Flexible vacation policy

Opportunity

Communications work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Communications

Find me work

By the team behind growthroles.

Find me work
Opportunity

Communications work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.