Communications Lead

Novel novel.shop Open · verified Aug 21, 2026

New York, NY Full-time Senior Communications

Senior Communications role at Novel. New York, NY · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape Novel’s voice and expand its external community across social channels
Coordinate with PR to build a customer-facing story for Novel
Create an on-brand program engaging customers, founders, influencers, and DTC operators
Guide customers as they build their own web3 community experiences

What you bring

Bring a scrappy, self-starting approach and help create processes and tools when needed
Have experience with Twitter, Discord, and TikTok plus strong social media understanding
Have built a community from the ground up
Use strong interpersonal skills to develop lasting working relationships

Who this fits

You’ll suit an external-facing communications role at an early-stage company where priorities evolve and no fixed playbook exists. Resourcefulness, ambition, and comfort building from scratch matter here. Interest in web3 is preferred, with e-commerce and startup experience also listed as advantages.

From the employer

Novel is the no-code platform for NFT commerce backed by top angels and funds across e-commerce and web3. Novel’s first product is a Shopify plug-in that gives brands and creators the ability to create and sell NFTs within their existing store or a brand new one.

At Novel, we are driven by a vision to accelerate the mainstream adoption of NFTs by reducing the sale and purchase of them to a trivial concern. The market cap for NFTs is already over $31bn; by eliminating large technical barriers for both creators and consumers, Novel will open the floodgates for NFT adoption.

On our team, you will bring this vision to life alongside a world-class team backed by investors deeply integrated in the e-commerce ecosystems. Joining a company at the earliest and most dynamic stage— in a market that’s equally early and quickly evolving— means you must be both ambitious and resourceful, keen to solve problems with no set playbook.

In this role, you will

Own the Novel voice and grow Novel’s external community across social platforms
Work closely with Novel's PR team to drive a customer-facing storyline
Build out an on-brand program to bring customers, founders, influencers, and DTC operators into the fold of what Novel is building
As an external-facing voice of Novel, serve as a guide to customers learning to foster their own web3 community experience

Need to Have

A scrappy self-starter mentality with an interest in helping build processes and tools as needed
Experience with Twitter, Discord and Tiktok
An obsession with and keen understanding of social media
Past experience building a community from scratch
Exceptional interpersonal skills and ability to develop strong working relationships

Nice to Have

Strong interest in web3
Experience working in e-commerce
Experience working at a startup

Perks

Comprehensive medical, vision and dental health plans
Competitive compensation and equity
Flexible vacation policy