Digital Marketing Execution Manager
At a glance
Manager-level Digital Marketing role at Novartis. Milano · full-time.
Pay not stated Digital Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn portfolio priorities into practical omnichannel engagement plans, then carry out the agreed digital work
- Use customer insights, engagement data and channel results to spot improvements and strengthen digital engagement
- Keep digital assets current and compliant, coordinating promotional and non-promotional content across approved channels
- Track content results and customer journeys, then adjust channel activity and deployment schedules
- Work with portfolio, medical, regulatory, execution excellence and external teams to deliver governed digital initiatives
What you bring
- A bachelor's degree in marketing, communications, business or another listed field
- Five to eight years in digital marketing, omnichannel engagement, content operations or customer journey delivery
- Fluency in Italian and English
- Practical experience using customer insights and channel analytics to shape and improve digital engagement plans
Who this fits
This suits an execution-focused manager comfortable coordinating digital content, channel readiness and compliance across multiple brands and teams. The role is based in Milano and requires fluency in Italian and English.
From the employer
Salary Range:
44.100,00 € - 81.900,00 €
Job Description Summary
The Digital Marketing Execution Manager ensures consistent digital visibility and engagement for selected products within the Commercial Portfolio, in line with the Commercial Portfolio strategy. The role executes light touch digital engagement using approved channels and platforms, ensuring content remains relevant, compliant, and up to date. It manages digital content and channels in alignment with regulatory and safety requirements. The position collaborates with Execution Excellence for guidance and technology enablement, particularly on content availability and omnichannel utilization. It works closely with cross functional teams to support efficient, compliant digital execution that strengthens overall portfolio performance.
Job Description
Key responsibilities:
Develop recommendation for omnichannel digital engagement plans and execute agreed plans within approved Commercial Portfolio strategy and priority, ensuring high-quality, timely, and execution-ready digital journey plans.
Analyze customer insights, engagement data, and channel performance to identify opportunities and drive measurable improvements in digital engagement performance.
Manage the digital content lifecycle, ensuring accurate, timely, and compliant content updates across all approved channels.
Recommend, create orcoordinate the development and deployment of promotional and non-promotional digital content within portfolio strategy, maintaining strong asset visibility and consistent customer experience.
Monitor engagement metrics, content effectiveness, and customer journeys to deliver continuous optimization and improved digital customer experiences.
Maintain digital channel readiness, content availability, and deployment schedules, ensuring reliable platform readiness and activation effectiveness.
Drive compliance and governance, all digital activities, ensuring efficient, audit-ready, and compliant digital activation workflows.
Collaborate with Commercial Portfolio Unit team, Medical, Regulatory, EE, and external partners to deliver digital initiatives, ensuring responsive stakeholder support, strong cross-functional alignment, and effective use of analytics and insights.
Essential requirements:
Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field; MBA or equivalent postgraduate qualification preferred.
Fluent in Italian and English.
5-8 years of experience in digital marketing, omnichannel engagement, content operations, or customer journey execution, preferably within regulated industries such as pharmaceuticals or healthcare.
Proven experience leveraging customer insights, audience segmentation, engagement analytics, and channel performance data to develop and optimize digital engagement plans.
Strong expertise in omnichannel execution, digital channels, customer journey orchestration, content lifecycle management, and digital asset governance.
Hands-on experience managing digital content, platforms, channel activation, platform readiness, and content deployment across multiple digital touchpoints.
Solid understanding of compliance requirements, SOPs, privacy standards, MLR processes, and digital governance within regulated environments.
Execution-focused and collaborative professional with strong stakeholder management, communication, organizational, and problem-solving skills, capable of managing multiple brands, priorities, agencies, and cross-functional teams.
Why Novartis? Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture
Benefits and rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Commitment to Diversity and Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
People and culture
Skills Desired
Asset Management, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Influencing Skills, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder ManagementNot this one either?
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