Global Marketing Director
Leadership Marketing Leadership role at Novanta. Remote, United States of America · full-time · $166,500–$248,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll set worldwide marketing direction, including positioning, messaging, and an AI-led platform shift
- You’ll shape product launches, value propositions, and ROI stories for complex offerings
- You’ll grow demand and account-based programs while building partner co-marketing efforts
- You’ll equip sales and customer success with content, tools, and competitive insight
- You’ll lead the global marketing team and create scalable operating infrastructure
What you bring
- You bring senior B2B marketing leadership in enterprise technology and experience creating a marketing function
- You have marketed RFID-enabled solutions and complex combinations of hardware with software or platforms
- You have depth in product marketing, demand generation, and brand positioning
- You understand partner ecosystems and co-marketing, and can turn technical ideas into business value
- You have led teams across regions and communicate well in English; additional languages are a plus
Who this fits
You’ll suit a strategic, hands-on marketing leader who can build a function while shaping Keonn’s position in the store intelligence category. The role is remote within the United States and involves leading across regions, supporting partners, and building a global team. Strong English is required, while additional languages are helpful.
From the employer
Build a career powered by innovations that matter! At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing—improving productivity, enhancing people’s lives and redefining what’s possible. We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications—from minimally invasive surgery to robotics to 3D metal printing.
Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific. Looking for a great place to work? You have found it with a culture that embraces teamwork, collaboration and empowerment. Come explore Novanta.
Novanta is seeking a Global Marketing Director to build and lead its global marketing function. This role will define the company’s market narrative, drive enterprise demand, and position Keonn, a Novanta Company, as a leader in the emerging “store intelligence” category. The position is both strategic and hands-on, with responsibility for scaling marketing operations and supporting a partner-led go-to-market strategy.
Keonn Technologies, a Novanta Company, is a Barcelona-based retail technology company specializing in RFID solutions, real-time store intelligence, and AI-driven retail automation. With deployments across more than 1,600 stores globally, Keonn is evolving from a hardware leader to a full physical-store intelligence platform enabling the “intelligent store.”
Key Responsibilities
Define and execute the global marketing strategy, positioning, and messaging.
Lead brand transformation toward a platform-based, AI-driven offering.
Drive product marketing, including value propositions, launches, and ROI storytelling
Build and manage partner co-marketing programs with key ecosystem players.
Develop enterprise demand generation and account-based marketing programs.
Lead PR, thought leadership, analyst relations, and major industry events.
Enable Sales and Customer Success with tools, content, and competitive insights.
Build and lead a high-performing global marketing team and infrastructure.
First-Year Priorities
Establish and launch a refreshed brand and messaging strategy.
Introduce the “store intelligence” narrative globally.
Build a scalable demand generation and marketing operations engine.
Launch key partner marketing initiatives.
Deliver a comprehensive sales enablement toolkit.
Requirements
Senior B2B marketing leadership experience in enterprise technology
Experience building a marketing division
Experience Marketing RFID-Enabled solutions
Proven success in marketing complex hardware + software/platform solutions
Strong background in product marketing, demand generation, and brand positioning
Experience with partner ecosystems and co-marketing strategies
Ability to translate technical concepts into clear business value
Experience leading global teams and working across regions
Excellent English (additional languages are a plus).
Why Join Keonn
This is a unique opportunity to shape the marketing strategy of a fast-growing, innovation-driven company and define a new category in retail technology. You will play a key role in transforming how the industry understands and adopts the intelligent store concept.
Compensation And Benefits
The base pay for this position is $166,500 to $248,000 per year.
Dependent on the position offered, annual bonuses and other forms of compensation may be provided as part of the compensation package.
Novanta supports all aspects of your life’s needs. This position provides a full range of medical, financial, and other benefits to make your quality of life better.
Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.
Please call +1 781-266-5700 if you need a disability accommodation for any part of the employment process.
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