Head of Business Development (EWA / SALAD / SLOAN)
At a glance
Leadership Business Development role at NOVACARD. Ciudad de México · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the commercial direction for Salary Backed Products throughout Mexico
- Win employer, HR platform, and payroll provider partnerships, from negotiation through signed agreement
- Create a corporate-client pipeline focused on payroll volume and scalable distribution
- Coordinate with Product and Technology on integration needs and employer onboarding
- Hire and guide the business development team as this product line expands
What you bring
- At least five years in Mexican financial-services business development, partnerships, or commercial roles
- Hands-on background with payroll-linked lending or earned wage access products
- A working network of HR leaders, CFOs, payroll managers, or payroll software providers
- Knowledge of payroll deductions, employer liability, and Mexico’s CNBV and CONDUSEF framework
- Fluent Spanish and a history of completing B2B2C distribution partnerships
Who this fits
This role suits a Mexico-based professional who has already worked with salary-linked credit, payroll infrastructure, or employer integrations. You’ll lead a new vertical, shape its distribution approach, and eventually build a team. The listing identifies the role as onsite in Ciudad de México, while also describing a remote-first working environment.
From the employer
At NOVACARD, we're redefining how people use credit. We are the first interest-free and no-annual-fee credit card in Mexico, designed to simplify personal finances and give users complete control — all from a mobile app. With NOVACARD, users can access up to $200,000 MXN in credit, only pay when they use it, and manage everything digitally in under 5 minutes. Our mission is to empower people to make smarter financial decisions by offering flexibility, transparency, and the freedom they need to reach their goals. Simple finances, big goals.
About the Role
We are expanding into Salary Backed Products — a high-growth credit segment where loan repayments are automatically deducted from employees' payroll, drastically reducing credit risk and unlocking access for underserved borrowers. We are looking for a seasoned Head of Business Development to lead our go-to-market, build employer and partner pipelines, and scale this vertical across Mexico.
This is a founding role for the product line — you will define the distribution strategy, forge partnerships with employers and HR platforms, and work closely with Product, Risk, and Technology to make payroll-integrated credit a reality at scale. We are looking for someone who has done this before — either at a payroll bank or a fintech with deep employer integrations.
Key Responsibilities
Own the full commercial strategy for Salary Backed Products in Mexico
Identify, negotiate, and close partnerships with employers, HR platforms, and payroll system providers (e.g., Nómina integrations, HRMS vendors)
Build and manage a pipeline of corporate clients, prioritizing scale and payroll volume
Drive integration agreements with employers and accounting/ERP systems to enable automatic deduction flows
Collaborate with Product and Tech teams to define integration requirements and employer onboarding flows
Develop pricing, risk, and commission frameworks alongside Finance and Risk teams
Represent Novacard in the market — events, conferences, and industry networks
Build and lead a business development team as the vertical scales
Track and report on key commercial metrics: employer pipeline, activation rates, disbursement volumes, delinquency by segment
What We're Looking For
We are exclusively interested in experienced local professionals with hands-on knowledge of the Salary Backed / Nómina lending business in Mexico. Ideal candidates come from:
Banks with payroll/salary infrastructure, such as:
BBVA Mexico · Banorte · Santander Mexico · Citibanamex · Inbursa · Banco Azteca · BanCoppel
Fintechs with employer/payroll integrations, such as:
Minu · Klinc · Monto · Pulpi · ePesos · Dey · Paynom · Akiba (or similar players in the earned wage access / salary-backed credit space)
Required:
5+ years of experience in Business Development, Partnerships, or Commercial roles in financial services in Mexico
Direct experience with Salary Backed Loans, Nómina Credits, or Earned Wage Access (EWA) products
Established network among HR leaders, CFOs, payroll managers, and/or payroll software vendors
Understanding of payroll deduction mechanics, employer liability, and regulatory framework (CNBV, CONDUSEF)
Proven track record of closing and managing B2B2C distribution deals
Strong negotiation and stakeholder management skills
Fluent Spanish; English B2+ is a plus
Nice to have:
Experience with API-based integrations to HRMS / ERP / payroll systems (SAP, Workday, CONTPAQi, Aspel)
Experience scaling a credit product from 0 to volume in Mexico
What We Offer
Leadership ownership of a new, high-potential product vertical
Opportunity to build your team and define the playbook from scratch
Remote-first, flexible working environment
Competitive base salary + performance-based bonus tied to commercial KPIs
Work with a high-performing, international, cross-functional team
A fast-growing digital financial product with clear growth trajectory
Real impact: you are not executing someone else's strategy — you are building it
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