Growth Marketing Director (Remote)

North America Open · verified Aug 17, 2026

2 Locations Full-time Director Growth Marketing

Leadership Growth Marketing role at North America. 2 Locations · full-time · $138,200–$179,650 base.

SalaryStated by North America

$138,200 – $179,650

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll set growth plans, objectives, forecasts, and reporting tied to business goals
You’ll lead acquisition across paid media, SEO, content, partnerships, referrals, and ABM
You’ll build onboarding, engagement, upsell, and retention programs with Product and Customer teams
You’ll run tests, cohort reviews, funnel improvements, and attribution work with Analytics
You’ll coordinate internal teams, agencies, and external partners

What you bring

At least eight years in growth, performance, or digital marketing
A record of measurable gains in revenue, users, or pipeline
Deep paid acquisition expertise, including Google and Meta
Hands-on data analysis and experience with testing frameworks and marketing technology stacks
Strong leadership, communication, partner management, CRM, automation, and analytics skills

Who this fits

This remote, full-time role is listed in the United States, though no specific location is provided. You’ll work across Marketing, Portfolio, Product, Sales, Customer teams, Analytics, agencies, and other external partners. The role suits a growth leader experienced in scaling performance within a fast-paced or high-growth environment.

From the employer

The Growth Marketing Director drives sustainable revenue growth through data‑driven acquisition, retention, and lifecycle marketing strategies across Cengage. You’ll have the opportunity to build and scale a high-impact growth engine and shape how we acquire and convert customers at scale, partnering closely with Portfolio, Product, Sales, and Marketing to accelerate customer and revenue growth.

What you'll do here:

Growth Strategy & Planning

Develop and implement a comprehensive growth marketing strategy aligned to business goals
Identify and prioritize high‑impact growth opportunities across the customer lifecycle
Own growth objectives and key results, forecasting, and performance reporting
Collaborate cross‑functionally with internal partners within Marketing, Portfolio, Product, Sales, etc.
Lead agencies and external partners as needed

Acquisition & Demand Generation

Lead multi‑channel acquisition strategies (paid media, SEO, content, partnerships, referrals, ABM, etc.)
Optimize CAC, LTV, and conversion rates through experimentation and testing
Oversee campaign planning, execution, and optimization

Lifecycle & Retention

Build and scale lifecycle marketing programs (onboarding, engagement, upsell, retention)
Partner with Product and Customer teams to improve activation and reduce churn
Leverage marketing automation and personalization

Experimentation & Analytics

Establish a strong experimentation culture (A/B testing, cohort analysis, funnel optimization)
Use data and insights to inform decisions and continuously improve performance
Partner with Analytics to define metrics, dashboards, and attribution models

Skills you will need here:

Minimum of 8 years of experience in growth, performance, or digital marketing
Proven track record of driving measurable growth in revenue, users, or pipeline
Deep expertise in paid acquisition channels (Google, Meta, etc.)
Strong analytical mindset with hands‑on experience using data to inform decisions
Experience with experimentation frameworks and marketing technology stacks
Exceptional leadership, communication, and partner management skills
Experience in B2B / B2C / SaaS / e‑commerce
Familiarity with CRM, marketing automation, and analytics tools
Experience scaling growth in a fast‑paced or high‑growth environment

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.

25% Annual: Individual Target

$138,200.00 - $179,650.00 USD