Senior Manager, Integrated Marketing
At a glance
Senior General Marketing role at NielsenIQ. Remote, Canada · full-time · CA$105,000–CA$134,700 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build plans for priority growth areas, covering audiences, customer needs, solutions, engagement methods and success measures
- Work with commercial and product leaders to assess opportunities and recommend program focus, funding and team capacity
- Turn customer insights, market intelligence and use cases into campaign briefs and messaging, including where positioning is unfinished
- Coordinate shared teams on campaign scope, ownership, timing and dependencies, then review results and recommend changes
- Track program budgets and apply AI tools to research, messaging and analysis, checking the quality of their outputs
What you bring
- At least seven years of progressive B2B marketing experience, including integrated programs tied to commercial goals
- A bachelor’s degree in a related field or equivalent practical experience
- Experience guiding complex cross-team work and influencing senior stakeholders without direct authority
- You’ve used CRM and marketing performance data to inform investment choices, and planned and tracked marketing budgets
- Practical experience using AI tools in marketing and evaluating the reliability of their outputs
Who this fits
This is a senior individual-contributor role for someone comfortable shaping strategy from broad opportunities and incomplete inputs, then guiding work through shared teams. Candidates must be physically located in Canada.
From the employer
Pay Range - $105K - $134.7K CAD
This posting is for a current vacancy
Candidates must be currently physically located in Canada to be considered
About the Team
NIQ’s North America Marketing team partners with Sales, Customer Success, Product, and Product Marketing to engage customers and prospects and support business growth. You’ll partner with commercial leaders to build integrated marketing strategies that generate demand, engage prospective customers, and convert interest into qualified leads and pipeline.
About the Role
As a strategic individual contributor, you’ll own marketing strategy for a portfolio of approved growth opportunities that evolves with business priorities. You’ll translate those priorities into audience strategies, campaign briefs, messaging, and investment recommendations.
You’ll guide delivery through shared campaign management, content and creative, marketing operations, paid media, events, and Product Marketing resources.
What You’ll Do
Develop integrated marketing strategies that define target audiences, customer needs, relevant solutions, engagement approaches, and measures of success.
Partner with Sales, Customer Success, Product, Product Marketing, and business leaders to assess opportunities within approved priority areas. Recommend program priorities, investments, and resource allocation to the North America Marketing Leader.
Create campaign briefs and narratives using customer insight, market intelligence, competitive context, and demonstrated use cases. Co-develop messaging with Product and Product Marketing, including when positioning is incomplete.
Guide cross-functional planning and delivery, aligning shared teams on scope, responsibilities, timing, and dependencies.
Develop budget recommendations and track program spending, making tradeoffs clear when needs exceed available resources.
Evaluate performance with campaign and channel partners and recommend what to improve, expand, or stop.
Apply AI tools to research, messaging development, and analysis, evaluating outputs for accuracy, relevance, and quality.
What Success Looks Like
Priority opportunities translate into focused programs that generate qualified demand and contribute to pipeline. Investment recommendations help the North America Marketing Leader direct resources toward the strongest opportunities, informed by performance and available capacity.
What You’ll Bring
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Progressive B2B marketing experience, typically gained over 7+ years, including ownership of integrated strategies and programs tied to commercial objectives.
Ability to translate broad business opportunities and incomplete inputs into focused audience strategies, credible messaging, and actionable campaign briefs.
Experience leading complex cross-functional initiatives and influencing senior stakeholders without direct reporting authority.
Strong commercial and analytical judgment, including experience using CRM and marketing performance information to inform investment decisions.
Experience planning and tracking marketing budgets.
Practical experience applying AI tools to marketing work and assessing the reliability of their outputs.
Strong communication and stakeholder-management skills.
Preferred Experience
Working with email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics (MSD), or Pardot.
Using CRM platforms such as Microsoft Dynamics or Salesforce.
Leading programs through shared marketing resources in a matrixed organization.
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
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