Research director – Brand & Media Benelux (Market research) dutch speaker

NielsenIQ Open · verified Aug 15, 2026

Hybrid Leuven Full-time Director Market Research

Leadership Market Research role at NielsenIQ. Leuven · full-time · €50,200–€54,000 base.

SalaryStated by NielsenIQ

€50,200 – €54,000

Base salary for this role, in EUR per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead important client accounts through research, insight development, and strategic presentations
Design and deliver local or multi-market brand, communication, and campaign studies
Shape research outputs around client questions and turn findings into practical action
Present findings to different client audiences and investigate the themes behind the data
Understand client needs and identify relevant cross-sell opportunities

What you bring

Dutch-language capability and strong client-service experience
A background running local and multi-market brand, communication, and campaign research
Experience delivering work for global clients and large domestic businesses
Knowledge of media, brand interaction, campaign effectiveness, and the current media environment
Commercial judgment, business development ability, and confidence presenting to varied audiences

Who this fits

You’ll suit a senior research professional who can lead client accounts, uncover the central story in data, and turn findings into business action. Dutch is part of the role, which is based in Leuven with hybrid working and flexible hours. You’ll work across sectors including Retail, Finance, and FMCG while contributing as a collaborative, positive team member.

From the employer

The NIQ Brand and Media team is looking for a new senior member within the team.

This is a high-profile role where you need to demonstrate that you can lead important client accounts - demonstrating experience designing and conducting research and delivering strategic story led presentations, driving real actionable insight for our client business. This will require the Consultant to have strong client servicing skills in tandem with experience in building outputs to address key business questions.

The Consultant should have in-depth experience leading multi-market adhoc brand and communication studies with ideally strong expertise in campaign evaluation.

Experience and competencies required:

Experience with designing, managing and delivering local and multi-market campaign and brand programs, ad hoc or continuous

Proven track record of delivering to global clients as well as big domestic players

POV on how to translate insight into strategic and meaningful action in today's world

A strong understanding of how media and brand interact, and how to pull out insights on campaign effectiveness

A solid understanding of the modern media landscape

Commercially minded – shows an understanding of how the research will be used by the client to meet business goals

Business development skills, including understanding/translating client needs, and identifying cross-sell opportunities with the clients you are collaborating with

The main skill set we are looking for is:

An ability to present to a range of client audiences

Must enjoy and have a passion for finding the real story and themes that are worthy of further investigation

Interest in working across multiple sectors such as Retail, Finance, FMCG, etc…

Being a team player and positive role model is important

Don't meet every single requirement? Some people are less likely to apply unless they meet all the requirements listed in a job specification. GfK is looking for self-starters to join our innovative team keen to take on a new challenge. So, if you're excited about this role but your skills and experience don't align perfectly with every requirement we've listed, we still encourage you to apply. You may be just the right candidate for this or other roles.

We offer a hybrid working model to the majority of our colleagues and competitive core benefits as well additional benefits including:

What we offer

From 50 200 euros to 54 000 euros gross per year , including holiday allowance and the 13th monthly payment. Placement within the range will depend on objective criteria including experience, skills, and internal equity considerations. We are committed to equal pay and pay transparency. Remuneration decisions are made using gender-neutral and objective criteria.
A dynamic work environment with opportunities to engage with local and global companies.
Flexible working hours and hybrid work options.
Comprehensive onboarding and internal training programs.
Access to learning platforms.
Staff and team events.

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion