Sales Account Executive
At a glance
Mid-level Account Executive role at Nexstar. PA, Harrisburg · full-time · no salary stated · we estimate $87,500–$180,000 across the United States.
Nexstar has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Grow revenue from broadcast and digital ad sales by pursuing targets and building plans to meet them
- Build ties with local businesses and agencies, then call current and potential clients to uncover advertising needs
- Maintain existing accounts while finding new advertisers across television and digital platforms
- Present tailored ad recommendations, explain media options and pricing, and coordinate schedules and creative with clients and station staff
What you bring
- A marketing, advertising, mass communications or related degree, or a comparable mix of education and work experience
- At least one year in sales, ideally involving broadcast media, digital ads or a related area
- A valid driver's license and a driving record that meets the stated standard
- You can set longer-term goals, choose actions to support them, and follow through on the plan
Who this fits
This role suits someone who can develop local client relationships and sell advertising across broadcast and digital channels. You'll serve advertisers throughout Central Pennsylvania and need a valid driver's license with an acceptable driving record.
From the employer
The Sales Account Executive generates advertising revenue through the sale of broadcast television and digital advertising solutions. This position develops relationships with established clients and advertising agencies, identifies new business opportunities through prospecting and cold-calling, and demonstrates the value of integrated broadcast and digital marketing strategies to potential advertisers.
The Sales Account Executive serves businesses throughout Central Pennsylvania, helping local advertisers connect with their target audiences through effective multimedia advertising campaigns.
Essential Duties:
Implements strategies to consistently grow broadcast and digital advertising revenue and exceed revenue goals.
- Establishes credible relationships with businesses and advertising agencies throughout the local community.
- Makes sales calls on existing and prospective clients to identify advertising needs and develop new business opportunities.
- Maintains assigned accounts and develops new accounts across broadcast television and digital advertising platforms.
- Prepares and delivers sales presentations to clients, recommending advertising solutions that align with their marketing objectives.
- Explains to customers how broadcast television, digital advertising, and integrated marketing campaigns can effectively promote their products or services.
- Provides clients with information regarding advertising rates, available products, and placement opportunities across broadcast and digital media.
- Develops advertising schedules and campaigns with clients and station personnel responsible for coordinating advertising placement.
- Works with clients and station personnel to develop advertisements and digital creative materials that support client marketing goals.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor's degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year's experience in sales, preferably in broadcast media, digital advertising, or a related field.
- Valid driver's license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions necessary to achieve them.
- Proficiency with computers, telephones, copiers, scanners, and other office equipment, with the ability to learn advertising sales and digital media platforms.
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Account Executive
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