Sales Account Executive
At a glance
Mid-level Account Executive role at Nexstar. NY, East Syracuse · full-time · $33,280–$45,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build advertising revenue through agency outreach, prospecting, and selling television, OTT/CTV, and digital options
- Manage current accounts while opening new ones and building trusted relationships with local businesses
- Present advertising proposals and explain how each media type can promote a client's products or services
- Create advertising schedules with clients and station staff, then help develop the resulting advertisements
- Pursue revenue goals by applying sales strategies and following through on long-term objectives
What you bring
- A marketing, advertising, mass communications, or related degree, or equivalent education and work experience
- At least one year in sales, with media sales preferred
- A valid driver's license and an acceptable driving history
- A record of turning longer-term objectives into practical strategies and actions
- Comfort using computers, phones, copiers, scanners, fax machines, and other office equipment
Who this fits
This role suits a mid-level seller who can prospect independently, present to clients, maintain accounts, and work with local businesses. You’ll work indoors, make unsupervised decisions, communicate by phone and email, and handle equipment weighing up to twenty-five pounds. The compensation includes a base or draw ranging from $33,280 to $45,000 annually, with commissions tied to sales performance.
From the employer
NewsChannel 9, WSYR-TV ABC, the number 1 station in Syracuse, New York, is looking for a full-time Sales Account Executive. The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and convincing potential clients of the merits of television, OTT/CTV, and digital advertising.
Essential Duties & Responsibilities:
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Makes sales calls on existing and prospective clients
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year's experience in sales, preferably in the media field
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
Compensation: Base Salary / Draw Range: $33,280 - $45,000 per year
Additional Pay Details:
- First 90 Days: Guaranteed base salary of $33,280 to $45,000 per year, plus ability to earn commissions
- After 90 Days: $33,280 to $45,000 per year draw against earned commissions
- Commission: Position earns performance-based sales commission with unlimited earning potential
Physical Demands & Work Environment:
The Sales Account Executive must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions. The Sales Account Executive must be able to lift, set up and operate equipment or items weighing up to 25 pounds.
NewsChannel 9 WSYR-TV is an Equal Opportunity Employer
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