Sales Account Executive
At a glance
Mid-level Account Executive role at Nexstar. NC, Charlotte · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Sell television, digital and social advertising packages to local businesses and established agencies
- Find new opportunities through outbound prospecting while maintaining existing client accounts
- Present advertising options, pricing and promotional value to prospective and current customers
- Build media schedules with clients and station staff, then help shape the resulting advertisements
- Work toward revenue growth by applying strategies tied to longer-term sales objectives
What you bring
- A marketing, advertising, mass communications or related degree, or equivalent education and work experience
- At least one year in sales, with media selling preferred
- A valid driver’s license and an acceptable driving history
- A track record of pursuing longer-range goals through practical sales strategies and actions
Who this fits
You’ll suit a coachable, client-focused seller who is comfortable cold-calling, making frequent sales visits and working toward revenue targets. The role centers on local businesses and agencies, account growth, presentations and collaboration with station personnel. A valid driver’s license is required.
From the employer
Queen City News is seeking a Multimedia Marketing Executive, responsible for selling television, digital, and social media advertising solutions to local businesses and ad agencies. The ideal candidate is coachable, thrives in a goal-oriented team environment and has strong interpersonal skills. We provide the tools for powerful advertising solutions - you provide a positive attitude, client focus, and desire to WIN! If you want to work for the best, we want to hear from you today!
The Multimedia Marketing Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television, digital and social media advertising. While implementing strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
SCAM ALERT:
Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at corporaterecruiters@nexstar.tv.
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