Multimedia Sales Account Executive
At a glance
Mid-level Account Executive role at Nexstar. IL, Rockford · full-time · $40,000–$100,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build revenue by putting multimedia advertising plans in place and working toward sales targets
- Call current and potential clients, grow your account list, and stay responsible for assigned accounts
- Present advertising options, explain how they can support clients’ businesses, and share placement rates
- Plan advertising schedules with clients and station staff, then help create the ads
What you bring
- At least one year in sales, with media sales preferred
- A marketing, advertising, mass communications or related degree, or comparable education and work experience
- A valid driver’s license and an acceptable driving record
- Confidence speaking with decision makers, closing sales, and working independently toward longer-term goals
Who this fits
This role suits someone who can build trusted relationships with local businesses and sell through a consultative, multimedia approach. You’ll work in Rockford, Illinois, and need to make decisions without supervision.
From the employer
FOX 39 and WTVO are expanding our sales teams in Rockford, Ill. Come join the team with the fastest-growing news, more original content, and number one weather team in the region.
This position isn’t for everybody. To be successful, you must fully embrace our consultative approach that uses a multi-media strategy to help our clients grow their business.
- Implement strategies to consistently grow revenue and exceed revenue goals.
- Establish credible relationships with local business community.
- Make sales calls on existing and prospective clients.
- Maintain assigned accounts and develop new accounts.
- Prepare and deliver sales presentations to clients.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provide clients with information regarding rates for advertising placement in all media.
- Develop advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Work with clients and station personnel to develop advertisements.
- Perform other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, preferably in the media field.
- Ability to hold meaningful conversations with decision makers
- Ability to CLOSE
- Demonstrates personal integrity to differentiate from the competition.
- Know that that word “no” is an opportunity!
- Proficient with popular social media and digital platforms
- Make decisions without supervision
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency in Microsoft Office, including Word, PowerPoint & Outlook
- Valid driver’s license with an acceptable driving record.
Benefits:
- Pay Range for this position is: $40,000 - $100,000
- Benefits: Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, life insurance, Paid Parental Leave and more.
Interested candidates should apply at our corporate website: mystateline.com/employment
Nexstar Broadcasting is an equal opportunity employer
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