Marketing Manager Hill Events Temporary
At a glance
Manager-level General Marketing role at Nexstar. DC, Washington · full-time · no salary stated · we estimate $80,000–$134,550 across the United States.
Nexstar has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build campaigns across channels that explain each event’s value and bring the intended attendees to registration
- Plan social posts across the event portfolio, grow The Hill Events’ social reach and share highlights afterward
- Run email outreach from event launch through follow-up, using audience segments, tests and engagement results to improve campaigns
- Grow and maintain an audience database, organizing contacts by interests, seniority, location and event activity
- Identify relevant groups for each event, work with sponsors on audience goals and oversee registration and on-site check-in
What you bring
- At least two years building social campaigns and acquiring event audiences
- A degree in marketing, communications or political science
- Confidence working with senior leaders inside and outside the organization
Who this fits
This temporary manager role suits someone focused on event audience acquisition, social campaigns and email marketing. You’ll work hybrid around events, travel, and handle on-site check-in. Your schedule and assignments may shift as business needs change.
From the employer
As the Marketing Manager for The Hill Events Temporary, you will be integral in building and executing the strategy to recruit diverse, high-impact attendees—including Congressional staffers, state lawmakers, and industry leaders—for our events. You will be responsible for creating invitations, social campaigns, and partnerships that drive our messaging to key audiences. This role will report to the Director, Audience Acquisition for The Hill.
Goals & Objectives:
- Organic Social Growth: Create and maintain social content calendars across the event portfolio and identify opportunities to expand The Hill Events’ social presence.
- Email Marketing & Lifecycle Campaigns: Build, execute, and optimize email campaigns across the event lifecycle—from launch and speaker announcements through registration conversion, reminders, and post-event engagement. Understand segmentation, deliverability, A/B testing, engagement metrics, and campaign optimization.
- Audience Database Development: Help build and maintain a sophisticated audience database segmented by industry, seniority, policy interest, geography, engagement history, and event attendance. Develop strategies to continuously grow, clean, enrich, and activate the database for future events.
- Audience Intelligence & Targeting: Translate event topics into clearly defined target audiences and identify the organizations, industries, policymakers, congressional offices, associations, executives, and other communities most relevant to each program.
Key Responsibilities include;
- Strategic Campaign Development: Design and execute multi-channel marketing campaigns that highlight the unique value of The Hill’s events
- Data-Driven Acquisition: Utilize various strategies to identify and reach key demographics, ensuring our events are well-attended by sophisticated attendees
- Community Management: Engage with informal networks and professional circles to build grassroots interest and long-term loyalty
- Partnership Collaboration: Work closely with high-level sponsors to align audience acquisition goals with broader organizational missions
- Event Promotion: Manage social media outreach and post-event highlights to strengthen community around The Hill and its events
- Registration Management: Ability to use event platforms as well as 1:1 strategies to garner high-level attendees, and manage on-site check in process
- Flexibility to work hybrid based on events and travel
- Flexibility to adjust schedule and assignments as business needs evolve
Qualifications
- Educational Background: Degree in Marketing, Communications, or Political Science
- Professional Experience: 2+ years working in audience acquisition and social media campaign building
- Executive Presence: Comfortable engaging with senior leadership, internally as well as externally
Compensation Range: $35.00 - $45.00 (hourly) based upon experience
Benefits: Our comprehensive benefits package for full-time employees includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, Paid Parental leave, life insurance and more. Part time employees are eligible for 401(k) and any local/state leave plans. Union positions are subject to the benefits outlined in their Collective Bargaining Agreement.
SCAM ALERT:
Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at corporaterecruiters@nexstar.tv.
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