Digital Sales Strategist
At a glance
Mid-level Account Executive role at Nexstar. MI, Grand Rapids · full-time · no salary stated · we estimate $87,500–$180,000 across the United States.
Nexstar has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build digital media plans for assigned accounts around each advertiser’s goals, then track results and improve campaign performance
- Coordinate with sales leaders and account executives to help bring in digital business
- Enter and update digital orders, and support campaign monitoring, pacing, reporting and analytics
- Connect sales with production teams to develop client creative such as banners, videos and emails
- Coordinate campaigns for key accounts with the Where You Live lifestyle host, sales and production teams
What you bring
- A foundational grasp of digital marketing approaches, including SEM, SEO, social, display, video and other listed formats
- Strong English communication, organization and follow-through, with the ability to manage several projects at once
- You can solve problems thoughtfully and work both independently and with a team
Who this fits
This role suits someone who enjoys digital selling and campaign coordination, and can support both account teams and digital sales operations. A marketing, advertising or communications degree, digital coordination or media sales experience, and Google Analytics experience are preferred; design software, listed sales platforms and certifications are additional advantages.
From the employer
WOOD TV is currently in search of a Digital Sales Strategist. This position will play an integral role with the Sales Team and focus primarily on Digital Sales, Digital Media Strategy and Digital Execution.
WOOD TV is owned by Nexstar Media – the country’s largest holder of TV stations and represents best-in-class digital products. These include but are not limited to:
- woodtv.com; OTT & Streaming Platforms; Display; Pre-Roll; SEM; Retargeting; Social Media Marketing; YouTube; various other 3rd party digital products.
If you enjoy selling and implementing digital strategies, keeping up with the latest digital trends and products, and working in a team environment with a highly energetic and motivated sales force, then WOOD TV is where you want to work!
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Work with Sales Management, Strategic Account Manager and Account Executives to generate digital revenue.
- Develop media strategies for growth on assigned accounts based on advertiser goals.
- Evaluate KPIs and optimize campaign performance on assigned accounts.
- Digital order entry & updates.
- Liaises between sales & production teams for developing marketing creative for clients, such as display banners, videos, emails, and other marketing material.
- Liaises between Where You Live lifestyle brand host and sales and production to manage marketing campaigns for key accounts.
- Assist sales executives with all aspects of the digital sales process including, but not limited to: Training, Order Entry, Campaign Monitoring and Coordination, Creative Requests, Creative Trafficking, Reporting, & Analytics.
- Assist Strategic Account Manager with all aspects of the digital sales operation including, but not limited to: Training, Digital Sales Materials, Campaign pacing, Campaign Coordination, Campaign Performance Metrics, Communication with both internal and external teams.
- Other duties as assigned.
SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:
- BA or BS in Marketing, Advertising, or Communications preferred.
- Foundational knowledge of various digital marketing strategies including SEM, SEO, Social, Display, Video, OTT, Mobile and Addressable Solutions, Email and Digital Audio IS A MUST.
- Google Analytics experience preferred.
- Experience in digital marketing coordination or media sales preferred.
- Significant knowledge of the local digital marketing services product offering and effective use for clients.
- Motivated, enthusiastic, self-starter who can work effectively collaborating in a team environment.
- Excellent critical thinking & problem-solving skills.
- Able to multi-task and handle several projects at a time.
- Proficiency in Microsoft Office Suite. Design software ability a plus.
- Experience with Wide Orbit, Monarch, ComScore, Nielsen are a plus.
- IAB and/or Google AdWords Certification a plus.
- Automotive & database digital marketing experience is also a plus.
- Excellent follow-up, strong organizational skills and attention to detail.
- Self-motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment.
- Fluency in English; with excellent communication skills, both verbal and written.
SCAM ALERT:
Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at corporaterecruiters@nexstar.tv.
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