Digital Sales Coordinator
At a glance
Mid-level Account Executive role at Nexstar. KY, Lexington · full-time · no salary stated · we estimate $87,500–$180,000 across the United States.
Nexstar has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Enter digital sales orders and keep order workflows aligned with established practices
- Coordinate creative and traffic for digital advertising campaigns, then track results and optimize performance
- Prepare digital reports and analytics, and help pace campaigns against their goals
- Work with the sales team to develop digital opportunities and coordinate promotions, contests and special projects
- Support digital sales training, materials and communication with internal teams and advertising clients
What you bring
- You have one to two years in a digital marketing support position
- You understand local digital channels such as SEM, OTT and display, along with other listed formats
- You can present to clients, communicate clearly and stay organized while handling multiple tasks
- You can use Excel, PowerPoint, Forms and Canva
Who this fits
This role suits someone who can support a sales team with campaign coordination, reporting and digital sales operations. You'll work with internal teams and advertising partners in a fast-paced environment.
From the employer
The Digital Sales Coordinator will support WDKY’s sales team to deliver effective marketing solutions and best-in-class customer service to their advertising partners. The Digital Sales Coordinator works collaboratively within the sales team, supporting the department with all aspects of the digital sales operation including, but not limited to: Training, Digital Sales Materials, Campaign pacing, Campaign Coordination, Campaign Performance Metrics, Communication with both internal and external teams
Responsibilities:
- Digital sales order entry
- Coordinates creative and traffic for digital advertising campaigns
- Campaign measurement and optimization, which includes digital reporting and analytics
- Order entry workflows and best practices
- Works with SAM to create digital sales opportunities for entire sales team
- Coordinates promotions with Live from Chevy Chase
- Assists with station contesting, sweepstakes, promotions and special projects
- Assist Director of Sales with duties as assigned
- Expert knowledge in Nexstar’s digital suite of services
- Other duties as assigned
Qualifications:
- 1-2 years working in a digital marketing support role
- Foundational knowledge of local digital marketing tactics such as SEM, OTT, Display, Digital Video and Social Media Marketing.
- Resourceful, self-motivated and a skillful multi-tasker
- Effective communication and client presentation skills
- Excellent follow-up, strong organizational skills and attention to detail
- Capable of working effectively in a fast-paced environment
- Proficient in MS Products including Excel, PowerPoint, Forms and Canva. Experience with media industry order and traffic systems (Wide Orbit) a plus.
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