Digital Marketing Strategist
At a glance
Mid-level Digital Marketing role at Nexstar. MO-St. Louis · full-time.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Sell OTT, CTV, SEO, SEM, display, video, social, email, and related digital advertising products
- Grow a client portfolio through prospecting, networking, referrals, and direct outreach
- Shape client proposals, present them clearly, and guide campaigns from pitch through results review
- Coordinate with marketing, creative, and digital operations teams to deliver campaigns
- Review campaign results and give clients reporting plus recommendations for improvement
What you bring
- At least one year of digital advertising sales experience, with broadcast media experience as an advantage
- A record of reaching or surpassing sales targets
- Working knowledge of OTT, CTV, social, native, streaming audio, out-of-home, SEM, and SEO
- Strong communication, presentation, and relationship-building abilities
Who this fits
You’ll suit a client-facing sales role focused on local and regional accounts, new business development, and managing several customers independently. The job is based in St. Louis, Missouri, and favors someone self-directed with an active prospecting approach.
From the employer
The only duopoly in St. Louis is looking for our next super star seller to join our incredible team. FOX 2/St. Louis 11 (CW) is a trusted source for news, entertainment, and community engagement in St. Louis-DMA market 24. As we expand our digital footprint, we are seeking a driven and client-focused Digital Marketing Strategist to join our sales team. This is a great opportunity for a motivated individual who understands the digital advertising landscape and is passionate about helping local businesses grow.
Job Summary:
The Digital Marketing Strategist will be responsible for selling customized digital advertising solutions—including OTT, CTV, display, video, social, and search, to local and regional clients. You will work closely with clients to identify their needs, propose tailored digital strategies, and guide campaigns from pitch to performance analysis.Key Responsibilities:
· Sell a full suite of digital advertising products (including OTT/CTV, SEO/SEM, display, video, social media, and email marketing).
· Build and manage a book of business through prospecting, networking, referrals, and cold outreach.
· Develop client-focused proposals and present them with confidence and clarity.
· Partner with internal teams (marketing, creative, digital operations) to execute high-quality campaigns.
· Monitor and analyze campaign performance, delivering regular reporting and optimization recommendations to clients.
· Stay informed on industry trends and emerging digital platforms to provide cutting-edge solutions.
Qualifications:
· 1+ years of digital advertising sales experience preferred; broadcast media sales experience is a plus.
· Proven track record of meeting or exceeding sales goals.
· Understanding digital ad products such as OTT/CTV, Social, Native, Streaming Audio, Out-of-Home, SEM and SEO.
· Excellent communication, presentation, and relationship-building skills.
· Self-motivated with a hunter mentality and a passion for helping businesses succeed.
· Ability to work independently and manage multiple accounts in a fast-paced environment.
Preferred Skills:
· Familiarity with CRM systems (e.g., Salesforce) and proposal platforms.
· Understanding of analytics tools (e.g., Google Analytics, Facebook Business Manager, Adobe Analytics).
· Knowledge of local/regional advertising markets.
What We Offer:
· Competitive compensation
· Full benefits package (health, dental, 401k, paid time off)
· Comprehensive training and continuous support to accelerate your growth
· A supportive, creative, collaborative workplace where your ideas are valued and innovation is encouraged
· The opportunity to sell cutting-edge digital solutions backed by a trusted media brand
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
