Digital Content Producer
At a glance
Mid-level Content Creation role at Nexstar. AL-Huntsville · full-time.
Pay not stated Content Creation salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Write, edit, and publish breaking, enterprise, and explanatory stories across WHNT.com and digital channels
- Make fast editorial calls during breaking news while protecting accuracy, context, and journalistic standards
- Shape homepage presentation using audience signals, news judgment, and editorial priorities
- Create and schedule streaming-app content, including live breaking-news updates from the OBS desk
- Use traffic patterns and audience behavior to guide daily coverage and longer-term planning
What you bring
- A journalism, communications, or related degree, with equivalent professional experience considered
- Strong writing, editing, and news judgment from newsroom or daily-news work
- Working knowledge of SEO and AP Style, plus Photoshop or Canva proficiency
- Live web work samples and experience publishing across Facebook, X, Instagram, and TikTok
- Ability to handle concurrent deadlines, learn tools independently, and work varied shifts
Who this fits
You’ll suit this role if you are a web-first journalist who can move between writing, homepage curation, social publishing, audience analysis, and live streaming. The job is onsite in Huntsville, Alabama, with nights, weekends, and holidays included among the required shifts. You’ll work across newsroom, reporting, production, and digital teams while handling multiple stories under deadline.
From the employer
WHNT‑TV / WHNT.com — Huntsville, Alabama
WHNT is a digital‑first local newsroom serving one of the fastest‑growing regions in the Southeast. We are looking for a Digital Content Producer who understands that strong journalism and smart digital execution are not separate skills—but the same job.
This role is for a journalist who writes with authority, thinks strategically about audience, and moves confidently in fast‑breaking news situations. You will help shape what North Alabama reads, watches, and engages with every day — on web, mobile, social, and streaming platforms.
What You’ll Do
- Write, edit, and publish original and engaging stories for WHNT.com and other digital platforms, from breaking news to enterprise and explanatory reporting
- Make real‑time editorial decisions during breaking news, balancing speed, accuracy, and context
- Curate and manage homepage layouts using audience data, news judgment, and editorial priorities
- Monitor local, regional, and national news sources to identify stories that matter to our audience and opportunities for exclusives
- Optimize content for search, social, and mobile platforms without sacrificing journalistic standards
- Act as a digital steward of the WHNT brand, ensuring all content meets high standards for clarity, accuracy, and credibility
- Collaborate with newsroom leaders, reporters, producers, and digital teams to execute coverage plans
- Analyze traffic trends and audience behavior to inform both daily content decisions and longer‑term strategy
Streaming & Live Coverage
As part of WHNT’s digital‑first commitment, the Digital Content Producer plays an active role in our streaming operation. Responsibilities include:
- Creating, uploading, and scheduling content for our streaming app
- Assisting with and running live breaking‑news update streams from the newsroom’s OBS desk
- Helping innovate how local news is presented in live and on‑demand digital formats
What We’re Looking For
- Exceptional writing and editing skills with strong news judgment
- Experience working in a newsroom or daily‑news environment; web‑first experience is strongly preferred
- Working knowledge of SEO best practices and AP Style
- Proficiency with Adobe Photoshop or Canva; basic HTML experience is a plus
- Strong social media instincts, including experience publishing and monitoring content on platforms such as Facebook, X, Instagram, and TikTok
- Comfort working multiple stories at once in a deadline‑driven environment
- A collaborative mindset and the ability to take feedback professionally
- Curiosity, accountability, and a clear understanding of why local journalism matters
Requirements
- Degree in journalism, communications, or a related field (equivalent professional experience considered)
- Live, working web samples required; newsroom or digital‑news experience strongly preferred
- Willingness and ability to work varied shifts, including nights, weekends, and holidays
- Ability to learn new tools and technology quickly and independently
Why WHNT & Huntsville
Huntsville—“The Rocket City”—is one of the most dynamic and fast‑growing communities in the country, with a diverse economy driven by aerospace, defense, research, education, and innovation. WHNT is committed to delivering serious, relevant local journalism for an audience that expects more than headlines.
This is an opportunity to do meaningful work in a market that is growing—and in a newsroom investing in its digital future.
#ONSITE
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