Digital Content Creator / Producer

Nexstar Open · verified Sep 10, 2026

NY, Albany Full-time Mid-level Content Creation

Mid-level Content Creation role at Nexstar. NY, Albany · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead the newsroom’s shift to multi-platform coverage by modeling daily workflows and training colleagues
Set the station’s content strategy, pitch local and trending stories, and decide each story’s shape
Research, interview, and verify facts, then write, shoot, edit, and produce work for broadcast and digital channels
Use Facebook, Twitter, the website, and other social platforms to strengthen the brand and bring viewers to television
Plan digital campaigns for local shows and specials while checking copy for editorial accuracy and style

What you bring

Bring a journalism degree and experience at a daily newspaper or news site
Show working web samples or print pages, with live examples preferred
Know AP style plus Adobe Photoshop, Dreamweaver, and basic HTML; CSS, Flash, and related technology are useful
Work cooperatively across departments and respond constructively to feedback

Who this fits

This role suits you if you enjoy hands-on newsroom production, digital publishing, training, and cross-department teamwork. You’ll work full time for WTEN in Albany, New York, producing content for broadcast, web, and social platforms.

From the employer

WTEN-TV, in Albany, New York is hiring a full-time Digital Content Creator/Producer. The Digital Content Creator/Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.

Develops and leads winning strategy for station content
Expert understanding of Facebook, Twitter, and other social media platforms
Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
Determines a story's emphasis, length, and format, and organizes material accordingly
Research and analyze background information related to news stories in order to be able to provide complete and accurate information
Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
Pitches on-brand local and trending stories during morning meetings
Checks reference materials such as books, news files or public records to obtain relevant facts
Shoots and edits content for on-air and digital
Produces reports for all platforms
Ensures that all content meets company standards for journalistic integrity and production quality
Builds and calendars digital campaigns to promote local shows and specials.
Writes stories for the web and other digital platforms
Performs other duties as assigned
Finds new ways to use Social Media and our website to engage with viewers.

Requirements & Skills:

Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
CSS, Flash and other relevant technology skills is a plus
Maintain positive work environment through active team participation and cooperation with co-workers in all departments
Responds positively to feedback

Benefits:

Hourly Range of Pay: $17.00 - $18.50

Nexstar Media Group has a generous compensation package along with health, dental and vision insurance, 401k, and paid time off.