Account Executive III, Sales
At a glance
Mid-level Account Executive role at Nexstar. WV, Wheeling · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Contact agencies and new prospects to win television advertising business and grow assigned revenue
- Maintain current accounts while opening new ones through calls to existing and prospective clients
- Build and present advertising proposals, including placement rates across available media
- Create advertising schedules with clients and station staff, then help shape the resulting ads
What you bring
- A bachelor’s degree in marketing, advertising, mass communications, or a related area, or equivalent experience
- At least one year in sales, preferably selling within media
- A valid driver’s license paired with an acceptable driving record
- A record of pursuing long-term goals through planned strategies and follow-through
- Working ability with computers, phones, copiers, scanners, fax machines, and related office equipment
Who this fits
You’ll suit a mid-level sales role centered on agency outreach, prospecting, account management, and local business relationships. The job requires driving eligibility and comfort using common office equipment. Your work will focus on selling television and other advertising placements, preparing client presentations, and coordinating schedules.
From the employer
The WTRF Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
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