Account Executive
At a glance
Mid-level Account Executive role at Nexstar. OH, Columbus · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Generate digital revenue by selling marketing services across mobile, tablet, and web
- Build sales plans for digital marketing services that beat revenue targets
- Create vertical-specific approaches for industries such as automotive and medical, tying goals to growth
- Develop advertiser and agency relationships while presenting the value of available opportunities
- Use consultative selling to uncover client needs, manage communication, and grow local ad revenue
What you bring
- At least three years selling and marketing digital media
- Strong command of paid search, programmatic buying, social media management, and mobile strategy
- A record of reaching sales and revenue goals through consultative selling
- Clear client presentation skills and comfort speaking with senior decision-makers
- A valid driver’s license paired with an acceptable driving history
Who this fits
You’ll suit this role if you can work independently and with a team, organize multiple priorities, and turn complicated ideas into concise sales stories. It favors a self-directed seller who follows up carefully and tracks client activity. The role requires a valid driver’s license and acceptable driving record.
From the employer
The Account Executive is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.
- Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web
- Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
- Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully
- Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.
- Establish, maintain and grow relationships with advertisers and agencies
- Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
- Consistently communicate with clients on all business activity
- Complete knowledge of the market and competitive landscape
- Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
- Meet and exceed performance management targets for account activity and revenue generation
- Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget
Requirements & Skills:
- 3 years of digital media sales and marketing experience preferred-
- Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
- Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
- Effective communication and client presentation skills
- Ability to interact with high-level decision makers
- Ability to sell through a consultative sales experience
- Ability to sell a vast array of products
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals and secure revenue goals
- Interest and passion for digital trends and how they relate to the media/ broadcast industry
- Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
- Resourceful, self-motivated and a skillful multI-tasker\
- Strategic foresight
- Valid driver’s license with an acceptable driving record
SCAM ALERT:
Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at corporaterecruiters@nexstar.tv.
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