Account Executive
At a glance
Mid-level Account Executive role at Nexstar. NC, Greenville · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Build advertising revenue by contacting agencies, prospects, and potential clients about digital and television options
- Maintain current accounts while opening new ones through calls to existing and prospective customers
- Create and deliver sales presentations explaining how advertising can promote client products or services
- Share media placement rates and coordinate advertising schedules with clients and station staff
- Help clients and station personnel develop advertisements for station media
What you bring
- A marketing, advertising, mass communications, or related degree, or equivalent education and work experience
- At least one year of sales experience, preferably within media
- A valid driver's license and an acceptable driving record
- Evidence that you can pursue long-term goals through practical strategies and follow-through
Who this fits
You'll suit a mid-level sales role focused on advertising revenue, account development, presentations, and local business relationships. The job is based in Greenville, North Carolina and involves calling on clients and prospects, with driving eligibility required.
From the employer
WNCT TV in Greenville, NC is looking for an Account Executive to join our team! The Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of digital and television advertising.
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, preferably in the media field. Digital sales experience is a plus.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
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