Account Executive
At a glance
Mid-level Account Executive role at Nexstar. NC, Greenville · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Generate advertising revenue by contacting agencies, pursuing new prospects and presenting digital and television options
- Manage existing accounts while building relationships with new local business clients
- Create and deliver sales presentations that connect advertising choices to customer goals
- Set advertising schedules and coordinate ad development with clients and station staff
- Explain media rates and help clients choose effective placements across available channels
What you bring
- A marketing, advertising, mass communications or related degree, or equivalent education and work experience
- At least one year of sales experience, preferably selling within media
- A valid driver’s license backed by an acceptable driving history
- Evidence that you can pursue long-term goals and carry out the strategies behind them
- Comfort using computers, phones, copiers, scanners, fax machines and similar office equipment
Who this fits
This role suits a mid-level seller who can prospect, present advertising solutions and grow local business accounts. You’ll work from the Jacksonville, North Carolina bureau and need a valid driver’s license with an acceptable record. Digital sales experience can strengthen your fit.
From the employer
WNCT TV is looking for an Account Executive to join our team! The Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of digital and television advertising. This position will be based in our Jacksonville, NC bureau.
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, preferably in the media field. Digital sales experience is a plus.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
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