2027 Group Benefit Solutions (GBS) SS&M - Marketing Summer Intern - TN

New York Life Insurance newyorklife.com Open · verified Sep 16, 2026

Chattanooga Junior General Marketing

Entry-level General Marketing role at New York Life Insurance. Chattanooga.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Support integrated campaigns from initial planning through launch
Create marketing content and communications for varied audiences and channels
Contribute to website and social media work within digital marketing programs
Coordinate project schedules, outputs, and cross-functional partners
Review campaign results with Marketing Analytics and help find improvements

What you bring

You’re a rising junior or senior enrolled at an accredited college or university
You’re pursuing a bachelor’s degree in marketing, communications, business, or a related field
You communicate well, stay organized, and can manage projects across stakeholders
You can use Microsoft Office Suite and understand basic marketing metrics
You can work independently, adjust to shifting priorities, and contribute well on a team

Who this fits

You’ll suit this role if you want hands-on exposure to campaign execution, content, communications, digital marketing, and analytics. The internship runs for ten weeks in the Chattanooga office and uses a hybrid schedule with three days per week on site. Curiosity, creativity, collaboration, and willingness to learn are central to the role.

From the employer

Job Requisition ID: 94811

Location Designation: Hybrid - 3 days per week

Group Benefit Solutions delivers comprehensive insurance and absence management solutions for mid-sized and large companies. Our work fosters a healthier, happier, and more secure workforce, contributing to New York Life’s legacy of being there when we’re needed most. Here, you'll design, implement, and support these solutions directly impacting employees’ lives. At our core, we provide financial security and peace of mind to people through our absence, accident, disability, voluntary benefits, and life insurance solutions. Click here to learn more about Group Benefits solutions.

Shape your future:

With a dynamic internship experience at New York Life. We offer opportunities across a variety of exciting businesses, including Actuarial, AI & Data, Finance, Investments, Technology, Underwriting, and more. Your internship journey is designed to challenge you through hands-on work experience that will equip you with valuable skills you can use anywhere. You will build your network through collaboration and connection with talented interns and experienced employees through team-building activities, mentorship programs, and fun social events. By the end of your internship, you'll be equipped with new skills and a network that will propel you forward in your career journey.

Role Overview

The Strategy, Solutions & Marketing (SS&M) organization serves as the strategic hub of Group Benefit Solutions (GBS), enabling the successful execution of key initiatives across the business. SS&M plays a critical role in advancing GBS’s priorities by developing differentiated products, delivering impactful marketing, shaping competitive strategies, equipping employees through targeted learning programs, and ensuring disciplined project execution. As a central connector across the enterprise, SS&M facilitates alignment, drives collaboration, and helps position GBS for long-term success.

The SS&M internship is a 10-week long program located in our Chattanooga office. Our program provides an opportunity for interns to gain exposure to different areas of expertise to aid in their career search, experience New York Life’s business values and corporate culture, contribute to project work across the organization, and participate in activities to develop and expand their professional skills.

What You’ll Do

As an intern on our Group Benefit Solutions Marketing team, you’ll gain hands-on experience supporting a range of marketing initiatives designed to engage our key audiences and advance business priorities. You’ll contribute to integrated marketing campaigns, communications, content development, digital experiences, and other strategic projects while learning how marketing programs move from planning through execution and measurement.

Working alongside members of the Marketing team and cross-functional partners, you’ll have opportunities to build practical marketing skills, contribute ideas, and see how different channels and tactics come together to create effective marketing experiences.

Support integrated marketing campaigns and initiatives from planning through execution
Assist with the development of marketing content and communications across a variety of channels and audiences
Contribute to digital marketing initiatives, including website and social media content
Help coordinate marketing projects, timelines, deliverables, and cross-functional stakeholders
Partner with internal Marketing team members and other business partners to support key initiatives
Work with the Marketing Analytics team to review campaign and channel performance and identify opportunities for improvement
Conduct research and help gather insights to inform marketing strategies, content, and programs
Assist with additional marketing projects and initiatives as business needs arise

What You’ll Bring

• Strong written and verbal communication skills

• Strong organizational and project management skills, with the ability to coordinate across multiple stakeholders

• Analytical mindset and interest in using data and insights to inform marketing decisions

• Creative thinking and problem-solving abilities

• Collaborative approach and ability to work effectively in a team environment

• Interest in marketing strategy, content development, campaign execution, digital marketing, and communications

• Curiosity and willingness to learn about new audiences, channels, and marketing disciplines

Required Skills

You must be a rising junior or senior pursuing a degree at an accredited college or university.

Preferred Skills

Successful candidates will demonstrate a combination of foundational marketing knowledge and professional skills that enable them to contribute while continuing to learn and grow.

• Currently pursuing a Bachelor's degree in Marketing, Communications, Business, or related field

• Experience working with Microsoft Office Suite (Word, Excel, PowerPoint)

• Familiarity with marketing, communications, social media, or content creation

• Basic understanding of marketing analytics and performance metrics

• Strong organizational skills with keen attention to detail

• Ability to work independently and manage time effectively , and adapt to changing priorities

#GBScampus

Pay Transparency

Salary range: $21

Overtime eligible: Nonexempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications, and job location. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.