Sr. Product Marketing Manager, Keystone
Senior Product Marketing role at NetApp. Bellevue · $185,000–$220,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own Keystone messaging across the platform, solutions, products, personas, and partner ecosystem
- Turn customer research, market trends, and competitive findings into roadmap and go-to-market insights
- Lead launches and create integrated plans, seller playbooks, demos, and talk tracks
- Equip sales teams and partners with tailored content and activation strategies
- Measure launch, pipeline, adoption, and content results to improve marketing decisions
What you bring
- At least eight years in product marketing for enterprise technology or cloud solutions
- Strong storytelling, positioning, and messaging skills that connect technology to business value
- Fluency in SaaS concepts plus a firm grasp of buyers, customer journeys, and competitors
- A bachelor's degree in business, technology, or marketing, or equivalent additional experience
Who this fits
You’ll suit a senior product marketing role that combines technical understanding, market research, launch leadership, sales enablement, pricing input, and performance measurement. The role is based in San Jose, Raleigh, or remote from Seattle, with hybrid attendance requiring a set number of quarterly office days.
From the employer
Job Summary
As a Sr. Product Marketing Manager (PMM) for Keystone at NetApp, you will be the voice of the customer, a strategic storyteller, and a go-to-market orchestrator. You will own messaging and positioning, drive launch excellence, and deliver insights that shape product strategy and accelerate adoption. This role blends technical depth, market intelligence, and marketing expertise to create compelling narratives and enable predictable, measurable outcomes.
NetApp Keystone is a storage-as-a-service offering that delivers NetApp's on-premises and hybrid cloud storage through a flexible, pay-as-you-go subscription model. It's fully managed by NetApp, giving customers cloud-like simplicity and elasticity without owning or operating the underlying infrastructure.
*Position is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or Remote-Seattle, WA. We work in a hybrid work environment requiring meeting a set number of days per quarter in-office.
Key Responsibilities
- Messaging & Positioning: Own the end-to-end Keystone messaging stack: platform, solutions, products, buyer personas, and ecosystem partners. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.
- Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking for storage as a service offerings and ecosystem solutions. Monitor market trends, customer adoption patterns, partner motions, and competitive dynamics to provide actionable insights for roadmap, messaging, and GTM strategy.
- Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations.
- Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
- Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings.
- Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives.
- Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops.
Job Requirements
- Strong storytelling and messaging capabilities.
- Deep understanding of buyer personas, customer journeys, and competitive landscapes.
- Technical fluency in SaaS concepts.
- 8+ years in a product marketing role within an enterprise technology or cloud solutions company.
- Strong storytelling and messaging capabilities.
- Deep understanding of buyer personas, customer journeys, and competitive landscapes.
- Ability to bridge technical concepts with business value.
- Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above.
Compensation:
The target salary range for this position is $185,000-220,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
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