Product Marketing Manager - Cloud

NetApp netapp.com Open · verified Sep 16, 2026

Boulder Manager Product Marketing

Mid-level Product Marketing role at NetApp. Boulder · $200,000–$225,000 base.

SalaryStated by NetApp

$200,000 – $225,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own messaging from the cloud platform through solutions, products, and buyer personas
Lead launches with integrated plans, enablement assets, and measurable outcomes
Research buyers, markets, competitors, and trends to guide roadmap and GTM choices
Build solution narratives for AI pipelines, cyber resilience, and hybrid cloud modernization
Track pipeline, adoption, launch, and content performance to improve GTM execution

What you bring

At least eight years in product marketing for enterprise technology or cloud solutions
Strong ability to tell stories and create clear messaging
Deep knowledge of buyer personas, customer journeys, and competitive markets
Skill translating technical ideas into business value
A bachelor's degree in business, technical, or marketing studies, or equivalent experience

Who this fits

You’ll suit a senior product marketing role that combines technical understanding, market research, storytelling, launches, sales enablement, and performance measurement. The position is based in San Jose, Raleigh, or remote Seattle, with hybrid work and a required number of quarterly office days.

From the employer

Job Summary

As a Senior Product Marketing Manager (PMM) at NetApp, you will be the voice of the customer, a strategic storyteller, and a go-to-market leader for the NetApp Cloud portfolio. You will build messaging and positioning, drive launch excellence, and deliver insights that shape product strategy and accelerate adoption. This role blends technical depth, market intelligence, and marketing expertise to create compelling narratives and enable predictable, measurable outcomes.

*Position is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or Remote-Seattle, WA. We work in a hybrid work environment requiring meeting a set number of days per quarter in-office.

Key Responsibilities

Messaging & Positioning: Own the end-to-end messaging stack: platform → solutions → products → buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.
Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy.
Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations.
Solutions Marketing: Build solution frameworks for high-value plays (AI pipelines, cyber resilience, hybrid cloud modernization) anchored in customer needs. Translate technical capabilities into business-value narratives and architectures.
Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings.
Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives.
Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops.

Job Requirements

8+ years in a product marketing role within an enterprise technology or cloud solutions company.
Strong storytelling and messaging capabilities.
Deep understanding of buyer personas, customer journeys, and competitive landscapes.
Ability to bridge technical concepts with business value.
Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above.

Compensation:
The target salary range for this position is $200,000-225,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.