Product Marketing Manager - Channel
Mid-level Product Marketing role at NetApp. San Jose · no salary stated · we estimate $156,250–$202,944.
NetApp has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set channel go-to-market plans that help partners position, sell, and deliver NetApp solutions
- You'll build partner messaging, sales plays, and enablement materials for channel organizations
- You'll run co-marketing and sales motions to support engagement, pipeline, and partner effectiveness
- You'll coordinate with Channel Sales, Partner Marketing, Product Marketing, and Product Management
What you bring
- You bring at least eight years supporting channel or partner ecosystems such as resellers and distributors
- You can turn complex technology into clear guidance partners can use with their customers
- You understand enterprise buying processes and the role partners play across the sales cycle
- You combine go-to-market planning with hands-on creation of partner-ready content
- You typically have at least ten years of experience and a related business or marketing degree, or equivalent experience
Who this fits
This role suits you if you enjoy helping partners grow while making complex enterprise technology easier to sell. You'll work across channel, marketing, product, demand generation, and external partner teams in a role based in San Jose.
From the employer
Job Summary
As a Product Marketing Manager, Channel Marketing at NetApp, you'll own the go-to-market strategy that enables our channel partners to effectively position, sell, and deliver NetApp solutions. You will define partner-facing messaging, sales plays, and enablement programs that help distributors, resellers, systems integrators, service providers, and strategic channel partners drive customer adoption and revenue growth.
You'll develop and execute channel go-to-market strategies that strengthen partner engagement, accelerate pipeline creation, and improve partner sales effectiveness. This includes creating compelling messaging, enablement content, co-marketing initiatives, and sales motions that clearly articulate NetApp's differentiated value across our portfolio.
This is a highly cross-functional role working closely with Channel Sales, Partner Marketing, Product Marketing, and Product Management. You'll serve as the connective tissue between NetApp's portfolio strategy and channel execution, ensuring partners are equipped with the right messaging, content, and materials to maximize customer and business outcomes.
Job Responsibilities
Job Requirements
- Experienced in channel and partner marketing, with 8+ years of experience supporting reseller, distributor, systems integrator, service provider, or technology partner ecosystems.
- Skilled at translating complex technology into clear, actionable messaging that partners can easily adopt and use with customers.
- Deep understanding of enterprise technology buying motions and how partners influence customer decisions throughout the sales cycle.
- Strategic in thinking and practical in execution, equally comfortable developing GTM strategy and creating partner-ready content.
- Collaborative by default, with a track record of working effectively across Channel Sales, Product Marketing, Product Management, Demand Generation, and external partner organizations.
- Passionate about helping partners grow their business while expanding adoption of innovative technology solutions.
Education
Typically requires 10+ years of experience with a Bachelor's Degree in a related business or marketing field.
Additional equivalent experience may be considered in place of a Bachelor's Degree.
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